Great commercial, it will get the attention of some ford buyers and repeat buyers of Ram followers. But in all the glitz and hype, Ram once again does not reinforce good customer care. Ever use Ram Cares? Well, Ram is very inconsistent with how they care, some instances very badly. If Ram did care, for off road use as this commercial suggests, would be promoted as cost effective for the everyday user that just wants a cool truck that can be reliable and take on the trail once in a while with family.