Let me see if I got this right. I just spent $40-50K on a pickup and I dumped 55 cinder blocks into the bed without a bed liner or Line-x coating from a few feet in the air. I'll also bet the height was carefully chosen, a foot less no holes in the Ford, a foot or two higher, holes in the GM.
I'm not a Ford fan but for the love of any truck, don't you think the dents in the steel bed are gonna rust pretty quickly. If I were Ford, I'd post a few shots of GM pickups rusted out after a few years and a few more shots of them running red lights as someone, like me, loses all the brakes in my Silverado because the cheap ass steel brake lines rusted out.