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I think that's a decent price, but offering a bit less never hurts. I just found that truck on Bill Luke's website and it a real Power Wagon. It's an ST model, you so you have the basic interior with not many options. The SLT Power Wagon is the only one that has black rocker panels. The ST model only came with the tailgate decal so someone has added the 4x4 bed decals and the hood decals.
For reference, the dealer I traded my PW at has it listed for $36k. It's a 2012 SLT model with about 26k miles.
Used 2012 Dodge Ram 2500 Power Wagon For Sale in Tulsa, OK | 18R140027A
I have attached the build sheet for that truck so you can see what options are on it.