And this is where dodge is going to outsell the other manufacturers. They are designing, and marketing vehicles suited to lifestyles. They arent just saying" heres 5 engines,3 levels of interior, and X number of color schemes" They are building the ram runner, the power wagon, the long hauler, outdoorsman, and there are two or three other models i know i am missing that one is marketed to the younger crowd looking for a barebones, big v8 truck to be in the performance scene. Was it the "Tradesman"