I have no brand loyalty to FCA or GM or Ford or any of them. I don’t care much about the nameplate itself.
I’m a lifelong car guy and I’ve made many shall we say less than logical purchases. Fell in love with something only to find in the long run that perhaps I should have made another choice.
So I look for value for the money, recent history for reliability, dealer service, and other logical things first. Then I see if I “like” it.
When I went shopping for a $25k truck this past April I expected to buy a used Ford at the end but was open to outcome not predestined. I looked at all of them plus Titan and Tundra. My requirement was factory tow package for my travel trailer, smaller 4d cab and larger bed, and 4x4.
My 2017 Ram Express was by far the best value. All my requirements plus brand new with warranty at below $25k, and 20” wheels. 43% off MSRP really made it an obvious buy vs used.
I’ve added a few things like sidesteps, second glove box, steering wheel radio controls, bedliner and cover. Awesome truck and a super logical choice.