As a longtime (and multiple) ford owner myself (9 F150s, a Ranger, and 4 Mustangs), I too am in my first non-ford truck in my 17 ram. I was on my way to a Ford dealer to buy an F150 I had previously test driven when I stopped by the Ram dealer on a whim. I had never driven one, or even ridden in a new one. Within the first thousand or so feet of the test drive, I knew I was buying it. Two main reasons for me were ride quality and options/dollar. Neither can be matched on any other fullsize truck from any manufacturer (drove all of them).
I personally do not care for V6 engines in fullsize trucks, so I wont buy a pentastar. I had an 11 F150 with the NA 3.7 V6 and a 14 Tremor (reg cab short bed) with 3.5 Eco and 4.10 gears. Both were fine for daily driving, but just didnt do it for me. My RCSB 5.0 with 3.55 gears had far more punch than the Tremor. Both were tuned, so fair comparison in my mind.
I have never cared for the styling of crew cab trucks, but since I now have the "instant family" - aka step kid - and we do a bunch of people hauling, I ended up getting one. It's comfortable, rides good, and the 5.7 with 3.92 gears does everything I need it to and then some. It's not winning many races, but then again, it's a fullsize crew cab, not a race car. I very rarely do any towing, and dont haul many loads in the bed. My bed mostly gets used for storage and transportation of my golf clubs, lol. I've had it full of rocks and full of mulch without issue.
When the time comes for my next vehicle, I'll drive a new Ram and a new F150 and see what tickles my fancy at the time. I MIGHT drive a GMC (not a fan of the new body styling) and a Tundra (IF they make some updates), but they're typically priced out of my desired budget with the options.
As for the options/dollar, while I bought mine as a dealer demo with 5k miles, so it's not a particularly fair comparison to a brand new one, I bought the Lone Star with the Hemi, 8.4 with Nav, power rear window, 3.92 with LSD, center console, etc, stickered at $46k and I paid $32k. The brand new one they had on the lot with the same options was listed for $36k. A comparable F150 was going to cost me nearly $40k.