Is this just in CA? When I bought the truck everyone I interacted with begged to be rated 10 on the email customer satisfaction survey they send. In fact at the dealer they have big signs "Only a 10". But everyone I dealt with - from sales, to finance to service - was horrible, and in the end I didn't give any rating (salesman was new, but a very nice young guy with a family, so I didn't want to harm him), but I left a very stinging review of that dealership on Yelp.
So now I go to another nearby dealer just for the recall work, and they do the same thing. Sending emails begging for a 10 (anything else means nothing, it says). Even suggesting that I dig though my spam folder to find the rating link, if I missed it.
BTW when I recently took it in just for recall work, the service advisor asked if I wanted to wait, or she would provide Uber free. I would normally stay, but accepted the Uber (assuming it was 2-way, like the shuttles always were). Two hours later she calls and says it's ready, I ask if the Uber will be picking me up, she says no, they only provide a ride home. Had I known that, I would have stayed at the dealer!
So never having used Uber, I downloaded the app, signed up, and got a ride. The driver didn't speak English, almost gets us killed twice on a 6 mile trip making a u-turn into traffic, and a sudden 2 lane turn into the parking lot. The first driver on the ride home was great, however.
So
@RamCares, if you're listening, this "Only a 10" policy is just corporate BS that leave employees spending more time begging for a 10, than actually providing great customer experience. Whoever in the main office that came up with this policy, I rate at -10.
