Won't be buying a BMW anytime soon if they're going to do this

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Wild one

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Gee I'm sorry I thought I was on a "RAM TRUCK FORUM" MY MISTAKE.
Yup definitely your mistake. Maybe go back and read what forum page this is posted in. If you don't like the thread,and you aren't going to contribute any useful information ,don't read it,;):rolleyes:. Think i've said this before,there's always gotta be that 1 guy,and tag it looks like it's you today:Big Laugh:
 

blahargoue

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Headlines are typically misleading. Read more accurate articles and the BMW news release.

Only those cars sold in some European countries the WERE NOT sold new with the mentioned accessories activated will be subject to the monthly fees.

In other words, if you bought a new BMW in a basic trim level without, say, heated seats and then later decided that you want to add the heated seats, then BMW will activate them for a monthly fee or a one time charge. (Most US sold cars come standard with these option and won't be effected.)

Not really any different than buying a Ram, Ford, GM truck without the Nav activated then later deciding you want the dealer to activate it. It'll cost you money to have the dealer do it. The BMW monthly fee plan just allows owners the option of not paying for it all at once. That's not a bad idea for somebody with a lease that doesn't want to eat the cost of the upgrade when they turn it in.
 
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Wild one

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Headlines are typically misleading. Read more accurate articles and the BMW news release.

Only those cars sold in some European countries the WERE NOT sold new with the mentioned accessories activated will be subject to the monthly fees.

In other words, if you bought a new BMW in a basic trim level without, say, heated seats and then later decided that you want to add the heated seats, then BMW will activate them for a monthly fee or a one time charge. (Most US sold cars come standard with these option and won't be effected.)

Not really any different than buying a Ram, Ford, GM truck without the Nav activated then later deciding you want the dealer to activate it. It'll cost you money to have the dealer do it. The BMW monthly fee plan just allows owners the option of not paying for it all at once. That's not a bad idea for somebody with a lease that doesn't want to eat the cost of the upgrade when they turn it in.
How long till they start charging a monthly fee to have a steering wheel,lol
 

Maryland_Man

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Subscription makes sense from a production and resale point of view:
1) Sales contract with dealer includes baseline trim and color (hardware and aesthetics)
2) All features requiring software/firmware are pre-installed prior to delivery to dealer. EPA requirements by production year activated.
3) First time buyer selects what to activate and pays subscription fees
4) Follow on buyers can add to subscription or unsubscribe

Entices customers of used vehicles by avoiding sticker shock of upgrade with all the goodies, steers customer into "easy monthly payments"

Simplifies the assembly line by cutting back on customization
 

Jerrybob

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I apologize in advance......

What's the difference between a BMW and an elephant.​

An Elephant has a trunk up front and a**hole in the back.
 

PolarisCobra

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Subscription makes sense from a production and resale point of view:
1) Sales contract with dealer includes baseline trim and color (hardware and aesthetics)
2) All features requiring software/firmware are pre-installed prior to delivery to dealer. EPA requirements by production year activated.
3) First time buyer selects what to activate and pays subscription fees
4) Follow on buyers can add to subscription or unsubscribe

Entices customers of used vehicles by avoiding sticker shock of upgrade with all the goodies, steers customer into "easy monthly payments"

Simplifies the assembly line by cutting back on customization
I think I could deal with some version of that if they only offered the car at the base price, leaving you the option to select the options you want, allowing lots of customization. Problem is - people like to have the Limited/Premier/whatever-top-of-the-line badge the manufacturer offers.

If Ram did this, imagine that you could get a truck with a leather interior, but Tradesman features on the inside. You then can subscribe to all the options to make it equal to a Limited - but no Limited badge on the back. There is a group of buyers that will not be happy with that, even if the price is the same over a 5 year period.
 

Rekdreation

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This must be SaaS only its Seats as a Service instead of Software as a Service.
This. ^^^

I'm a CNC and Robotics programmer and the new trend is software rentals.

Similar to yearly maintenance fees for getting free updates and support but you won't have the option of getting off maintenance if you don't want or need it.

They cab get you to pay for the software many times over if you are a long term user.
 

dhay13

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My son had a 2006 328xi (maybe 325xi?). Anyway, he bought it with about 90,000 on it and that car was great. Rode like new and the AWD was phenomenal. He traded it for a brand new 2017 Subaru WRX and the dealer really hosed him on the trade. I wish I would have bought that car from him instead of him trading it.
 

tones2SS

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Maybe I'm the only one here, but I would definitely consider a BMW as my next daily driver. And I have been actually. lol (With xDrive, of course, for those pesky ****** winter months.)
Ever see the M340i and M3 Competition cars?!?! Filthy. Nothing out there in that price range that is even close to them in performance and class. Performance galore. Maybe the Audi cars can? Love the RS3 as well.
 

Rekdreation

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Maybe I'm the only one here, but I would definitely consider a BMW as my next daily driver.
Aside from not wanting to be associated with the overwhelming majority people that drive white BMWs are ***** bags, it's a matter of principal for me. I don't like subscription based anything and will not participate in it if I have literally any choice to use something else.
 

Docwagon1776

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Certain manufacturers are focusing grouping the price points consumers are willing to pay for both monthly subscriptions, annual subscriptions, and one time purchases of upgrades to their vehicle. Navigation, better sound quality from the radio, automated driving, etc. I find the concept annoying, you buy the vehicle with the capability already built in but have to pay extra to unlock it. Hard pass. I'd much rather see ala carte options at time of purchase instead of forcing blocks of options on us. I get why it is that way, but it sucks.
 

Rekdreation

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you buy the vehicle with the capability already built in but have to pay extra to unlock it
CNC Machining equipment is the same way. HAAS for example just sends you unlock codes for anything you buy after you bought the machine. Hard pass for me, too.
 

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