Was my first mod for Maxine. Ordered it b4 she'd even been home a full day.
Ram had an assist to lighten the weight of the tailgate way back around 2016
It was a sprung steel shaped rod that went into the tailgate hinge.
It did help when raising the tailgate
Found a better explanation:
The lift assist they're talking about is the torsion rods that run through the bottom of the tailgate. They spring load as you let it down so it's easier to close it.
I don't know what year it was, but Ram used to show a child opening the tailgate without the tailgate dropping on her head, that ad did not last long.
Some Dad probably tried it with their child & had the child stand under it & i bet he collected $$$