Yup! The "machine" has us believing the lie that a vehicle is an "investment" or an "asset".
Sounds good, if you're trying to impress a banker (thief) for a loan on an application so they can further exploit you, financially.
Problem is, the very coterie of financiers which includes aforementioned "Banker" are the ones who (hush-hush) foment the "net zero" value of a car at a certain point. Talk about working 2 ends against the middle! (middle being us lemmings down here in the pits). The insurance industry is in on it with "extended warranty" offers bombarding us in phone calls, TV, and print mail. Uh!, can you say "conflict of interest"! I knew you could!
My current cars are, by these adopted parameters, worth nothing, to these avaricious folk.
To me, they are every bit as valuable as a shiny new fancy Hupmobile (composite new bloatmobile), sans insane debt.
Add an ally to the deception thing, and you have Madison Avenue Ad agencies in on the fray. They're all in on it.
The psychology seems to really have worked, that is, until vehicles got so ridiculously expensive here of late.
Now, I'm seeing a movement of those in my realm, a proclivity to take stock of "Hey! Where did my money go?!" and put major bucks into older cars/trucks and reduce "long game" debt. It seems to be a real trend with teeth, not a folly. I mean, get 5 more years out of on older vehicle by spending say, 15 grand, as opposed to going into debt for a 70 grand vehicle, which with all the pork considered, is generally 6 or more years in duration, and if a guy reads the disclosure boxes on the sales contracts (truth in lending), comes out to WAY more than a paltry 70 grand in the big picture.
But, these actors know how short the attention span is with many folks, and how a moment in time can be manipulated into an urgent motive to sign on the dotted line for a lot longer than is sagacious.
My popcorn is getting cold!