I really can’t understand who the target owner is for the map package. Most folks have a smart phone that provides that ability with maps that are always up to date. Def a head scratcher.
Every vehicle has GPS and connected services now so the manufacturer can make even more money by forcing you to buy the NAV package since they've already got the equipment installed. Even if you don't pay for personal use (Wi-Fi) the car is always communicating with the manufacturer and they are collecting it for future use (marketing, to make cars better, to deny your claim that the car was at fault causing you to crash, etc.).
With us inching ever closer to auto-drive cars like in Demolition Man (they looked very futuristic back in 1993...not so much now) and pay-to-play services on the horizon (you pay for the options to be installed on your vehicle then pay a monthly subscription for the service).
The writing is on the wall that the days are winding down where you buy an option package (e.g. heated seats and steering wheel) and it works. First you pay for the hardware package when you buy your vehicle then you get a free trial for it...then you're hooked and can't live without it. Then you'll have to pay a subscription fee for that "service". BMW dipped their toes in that water not long ago and it did not go well so they rolled that idea back for now.
With billions (yes with a "b") of potential revenue sitting on the table for manufacturers to sweep into their coffers it is not far off.
Here is some info for those interested:
When you buy your vehicle your permission/compliance is implicit in the purchase. You have to pro-actively opt-out of any options (as much as you can).