"Synthetic Endurance"? Is that intended by the Madison avenue Ad execs to motivate a macho, beer drinking, DIY'er to buy those by the case? What a silly Moniker (IMHO)! It reminds me of the satirical names of products on the show "Home Improvement"!
I can just hear Tim The Toolman Taylor exclaim "The new Gritmaster 5000 oil filter from Binford Tools".
I've disassembled oil filters as have many other garage gurus. Frankly, I haven't done them all, but the orange ones were pure laughable garbage once upon a time.
Just as exploding Pinto automobiles left indelible impressions on the consuming public which could never be overcome, my memories of such cheesy oil filter innards has steered me away from that brand through the decades, regardless of how much they may have improved them.
To quote a wise person from my distance past (who has gone to the great beyond).... "There are things you don't do in the first place"!
Once upon a time, a TV ad depicted Chimpanzees doing an oil change! I can't remember whether it was for an oil brand, filter brand, or to remind us mere mortals that getting our hands dirty was/is beneath the dignity of those above trailer park existence. I do know that Mike Rowe has been doing his level best to dispel that notion.
For Asian cars, I use Denso oil filters, because they are very high quality, and are the OE makers of those filters. I wonder if the high quality of those filters has any bearing on those engines NOT wiping out cams and related parts.
Denso doesn't advertise anywhere I've seen. Perhaps they do not need to. After all, in all these decades, I've never encountered any negative consequences of using them both on my own cars, and customers' vehicles as well.
Y'all excuse me now! I've gotta go get a piece of gum to chew! It's recommended by 4 out of 5 dentists surveyed!
I'm just havin' fun! Peace!