Power Wagon's are still fairly rare here in the midwest where I live, especially compared to Jeep Rubicon's and lifted Jeep Wranglers in general. On average I see multiple Rubicon's everytime I leave my house and not unusual if they are lifted with larger tires and a winch installed.....also guarantee that most of these lifted Jeeps have probably never even been in 4wd and definitely have never used, or at least needed, the lockers. PW's are also fairly rare on dealer lots where as most places always have Rubicon's sitting around.
Let's get real regarding the payload and towing capacity of a PW. They are capable of way more than the average 3/4 ton truck owner needs. Next time you take a road trip start counting how many 3/4 ton (2500) and 1 ton (3500) trucks to see on the road or Walmart parking lot and tell me how many are carrying any type of load or pulling a trailer. I drive a 60 mile round trip to work everyday that includes two towns and freeway between two large cities, and I bet it's at least 10 of these trucks with zero load compared to everyone pulling a trailer or a big payload in the bed. A 10,000 lb. trailer is pretty decent size trailer and that was around the maximum towing capacity rating of any 3/4 ton (2500) series trucks not that long ago. My last truck was a Chevy 2500HD with the gas engine, 4.10 gears, and all of the towing packages and it was only factory rated at 9,900 lbs. towing. I really think a lot of the people making comments that a PW can't tow have never really towed a heavy trailer, or maybe have never pulled a trailer at all. If you whole goal with a truck is constantly hauling a big trailer or big payload than you should be something else, but they probably also don't need the off-road specific items of a PW.