- Feb 23, 2014
- Reaction score
- Oakland Township, Michigan
- Ram Year
- 6.7L Cummins
Some people ask questions like you suggest but I think that is the minority of buyers. I personally don't focus on the cost of ownership but I pretty much know that going in from pre-purchase research. I've been tagging with my wife as she has been shopping for a new Bronco, for some reason, she wants one. She never asks about maintenance items or cost to maintain, she is interested in vehicle aesthetics, ride quality, cabin road noise, will her astronomy telescopes fit in the back, does it have a heated steering wheel and seats, etc., that is what is important to her. She chose the Bronco over the Bronco Sport simply because the infotainment display was fully integrated into the dash. She doesn't care or even think about the tire tread life, time between oil changes, cost of filters, etc. That is what I think about but not her and she is likely the majority of car shoppers.But it also is a sales gimmick. When I look for a vehicle one of the things I look for is cost to own which includes maintenance costs. Throw 3 fluid changes @ $500+ onto those costs it adds up.
The last dealer we were at offered up free lifetime oil changes (here we go again, lifetime) and tire rotations, she didn't think much of it and I know what a pain it is to run to the dealer for that type of service. I think I will just do the oil and rotations myself or as long as my aging body will allow.
Once she completed her process of choosing the new vehicle she wanted and it had the options she demanded, she focused on the price of the vehicle. It took a few dealer visits but she found one that would sell her what she wanted for the price she was willing to pay. So the Bronco Outer Banks with lifetime oil changes and tire rotations has been ordered. While we wait for the vehicle, I guess I will investigate what the Bronceo's service requirements are.