My advice on tires is based on only 40 years of riding motorcycles, driving trucks and cars and towing trailers large and small:
1. Avoid cheaper never heard of / no name "budget" rubber. The best will vibrate because they are out of round. The worst explode. Somewhere in the middle they are slippery when wet, don't grip enough to stop well and are useless in snow. They're cheap because of hard rubber compounds made by companies without engineering expertise.
2. Never buy tires rated for less speed and weight than what you have now.
3. "Upgrading" to larger rims, lower profile tires ALWAYS means a rougher ride for marginal handling improvement. ALWAYS.
4 a. For those who must drive in winter: Nothing stops better on snow and ice than a studded winter tire. NOTHING. Second best is a non-studded winter only tire. "M&S" tires really are not "&S". Whatever the tire guys say. .
4 b. The marginal added cost of snow tires is greatly offset by extending the number of years you will have those expensive summer tires. Not to mention the avoided cost of the damage from that loooooooooong slow slide/crash in an ice storm.
5. Price shop by calling and getting an "out-the-door" price. Tire shops are notorious: you buy 4 sale priced $220 shoes and wonder how you end up with a final bill of over $1,100! Out-the-door pricing means that the costs of balancing, TPMS charges, new valve stems, tire disposal tax, shop charge, other fees, taxes, installation and other BS are all taken into account before you walk in. You can go nuts with all the pricing sales BS offers that are out there.