Pricing on Hurricane powered Charger *starts* at $52k

[Docwagon1776]

Don't Expect to Buy a Gas-Powered Dodge Charger for Under $40,000

Dodge CEO Matt McAlear says the new gas Charger is priced "as competitive as we can be," even though it starts $15K higher than the old one.

www.thedrive.com

“If you look at where we exited the market with a 375-horsepower Challenger two-door, it was just under $41,000,” McAlear said. “Now, you take what we were charging at the time for all-wheel drive, which was $3,000, and you look at what we were charging for a widebody package at the time, which was $6,000, and you add that up—41+9, right there at 50. We’re at $49,995 [without the $1,995 destination charge] and we still have 45 more horsepower. You got more rear-seat leg room, you’ve got more technology, more safety, more cargo room, better handling. From an outgoing to an entry, I’d say we’re actually as competitive as we can be,” McAlear summed up.

Keep in mind a Mustang starts at $32k if you opt for the 315hp ecoboost, $47k for the 480 hp 5.0 V8. The Charger with the HO will make more power and is AWD, so it's not a total blow out at the top end but it still goes to show the lack of tiered pricing that they've been killing the US brands with. Everything is too upmarket to move in volume. Look what it did for Jeep, and they are repeating it with Dodge.