So, since this is being called a "concept", I'm sitting here pondering what would be cut/altered to make a production model more economically viable. I'm thinking loose the dual spare and roll bars. Use regular seatbelts and door handles instead of the harnesses and straps for handles. Probably have to downsize the 37s due to cost and mileage concerns. Hope they don't cut the rocker panels with exhaust because they are awesome and the sound provided is half the appeal of the truck. They could probably produce the same or similar power with a 6.4L engine if it were cheaper than the HC engine but they may have enough HC engines to go around by now.
They really have to keep the MSRP in the Raptor ballpark. Given how many similarities there are between the regular Ram and this one I would think they could produce and sell them in the $65k range. IDK, what's a normal limited or Laramie longhorn go for now? $55-60k? Meh, they are selling the hell out of Hellcat Challengers for $60k, why couldn't they get close on the truck? Heck, it'd be worth it just to dethrone the Raptor if nothing else. Would help the brands image.
I think they are going to get enough buzz they have to produce this thing. Guess we will see what that means here in a couple years.