Fiat-Chrysler becoming “Stellantis”

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corneileous

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Chrysler was supposed to be the luxury end of the brand, but that badge doesn't carry the weight of a Cadillac, Lincoln, Lexus etc as such.

And maybe hopefully someday they will but you gotta understand- even though Fiat has owned Chrysler now for at least 10 years, 10 years is not enough time the turn around Chrysler’s reputation that goes all the way back to the early 90s. Since ram trucks is their number one seller, I can understand why they would be putting all their efforts towards the thing that does sell a lot of so maybe hopefully someday if they could get their reputation turned around to where they actually can jump out of line and start doing what could be considered as risky ventures, then who knows… We may actually start seeing a lot more luxury in the Chrysler division and who knows, we might even actually see another mini pick up like the Dakota or hell, we might even see it someday, a full size four-door SUV that’ll compete with the Tahoe and the suburban.

Baby steps, man… Baby steps.


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2012RAM1500RT

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So then why are you still here? If you dislike ram so much enough to share with the world that you’re not buying another one then why do you even bother hanging out here? If I had something that I hated as much as what it sounds like you hate yours, I would’ve already done gotten rid of it and got something else I liked.


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AMEN! I've never once thought about buying or owning something I don't like. If I don't like something I get rid of it and never look back. I know several people that don't like a Dodge but will continue buying one and then complain about it. Go to whatever brand you like and don't look back. That should make all of us happy! If other brands are so much better why would anyone switch to a Dodge?
 
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EdGs

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What hurts is the name Chrysler is disappearing.
It was bad enough with Fiat; their big plan was to import there joke of a car the Fiat 500.
Sub compact that gets mid 20s MPG when by all rights it should be getting 30+ MPG.
NOBODY wanted it. They couldn't hardly give them away. Now this.
Fact is Ma' MoPar has been dead for a long time.

Chery of China was a prospective buyer. Can you imagine Chrysler owned by the Chinese.
"You buy A #1 good Chery Chrysler now!

Not hard to see why nobody wants the 500. That is one FUGLY car.

Don't be surprised if China ends up owning them, especially with this new administration. Only a matter of time IMO.
 

kurek

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I think the idea has some merit though..


Sierra.jpg


door.jpg

Probably a lot harder to pull off with a pickup truck because the door needs somewhere to go when it slides back, and support on its top half which a bedside can't provide. But we can land robots on mars I'm sure we could put sliding doors on a real pickup truck if we wanted to.
 

Docwagon1776

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Chrysler was supposed to be the luxury end of the brand, but that badge doesn't carry the weight of a Cadillac, Lincoln, Lexus etc as such.


Yes. Supposed to be. But you can't be quasi-luxury while also being mini-van and stay on marketing. They've been trying that tactic for at least twenty years. Throwing chrome and a fancy emblem on a Dodge didn't work. The 300 was there best shot at marketing themselves as such, IMO. The last generation of 200 was actually their best work IMO, and they quickly killed that off figuring nobody was buying midsize sedans. Maybe they were right, but that doesn't leave much to Chrysler unless the rebrand again. Plymouth was also all over the board. The PT Cruiser was HOT when it came out, but the Prowler? ****.
 

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Fiat is a EUROPEAN car company. it merged with ANOTHER EUROPEAN car company, Peugeot. The impact on American operations will be minimal. They created a new name for the holding company, BIG DEAL. Anyone old enough to remember all the similar ventures that owned Jeep at one time or another knows enough not to get their panties in a ***.
 

corneileous

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Yes. Supposed to be. But you can't be quasi-luxury while also being mini-van and stay on marketing. They've been trying that tactic for at least twenty years. Throwing chrome and a fancy emblem on a Dodge didn't work. The 300 was there best shot at marketing themselves as such, IMO. The last generation of 200 was actually their best work IMO, and they quickly killed that off figuring nobody was buying midsize sedans. Maybe they were right, but that doesn't leave much to Chrysler unless the rebrand again. Plymouth was also all over the board. The PT Cruiser was HOT when it came out, but the Prowler? ****.

I thought that pt cruiser was a ************* and thought the prowler was bad ass, even if it really didn’t have **** for a motor.


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Docwagon1776

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I thought that pt cruiser was a ************* and thought the prowler was bad ass, even if it really didn’t have **** for a motor.


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You may have, but the market sure didn't. I can't think of another econobox that had a waiting list and sold above MSRP. It was successful enough GM did the HHR to try and steal some of the market share. The Prowler just never really caught on. Styling was divisive, a very impractical car without being as fun as several cheaper and more versatile options at the time.
 

RamminMopar

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So did I with how crazy loyal jeep wrangler people are but RAM has taken off in the last few years.
 

corneileous

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I thought the Jeep division was the best seller ?

There’s a lot in the Jeep lineup. There’s only one Ram Truck. Sure, you have Ram 1500, 2500, 3500- single, or dual rear, 4500 and 5500 but even with the exception of the Pro Master, they’re all just Ram Trucks.


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corneileous

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You may have, but the market sure didn't. I can't think of another econobox that had a waiting list and sold above MSRP. It was successful enough GM did the HHR to try and steal some of the market share. The Prowler just never really caught on. Styling was divisive, a very impractical car without being as fun as several cheaper and more versatile options at the time.

Well, GM really didn’t have to try all that hard with the HHR. That, was a pretty neat little car. I knew of quite a few people that had them and they loved them, and they turned out to great cars in the long run but sure, the cruiser was neat when it came out and, I remember reading where they were quite the hit among the Hollywood crowd but underneath, they were just nothing but a cheap Neon.

But about the Prowler- it was a novelty specialty car a lot like the Demon, the new TRX and SRT-10 Ram- I don’t think they really had a whole lot of intentions of making a boat-load of them. Even the Chrysler Crossfire was a neat little car but again, I don’t think they had intentions of making a bunch.

I’d love to have a prowler as a fun little, Saturday drive around town car or just a nowhere to go in particular, cruise down the highway with the top open kinda car and maybe even ditch that little V6 it had for some real power.


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corneileous

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Fiat is a EUROPEAN car company. it merged with ANOTHER EUROPEAN car company, Peugeot. The impact on American operations will be minimal. They created a new name for the holding company, BIG DEAL. Anyone old enough to remember all the similar ventures that owned Jeep at one time or another knows enough not to get their panties in a ***.

I just hope that now that fiat has joined forces with Peugeot to form that new name Stellantis that they’ll finally remove the “F” from FCA and let Chrysler go back to being called just Chrysler like all the other subsidiary companies that fiat owns but I’m not holding my breath. But it would be nice since there never has been no Fiat-Alfa Romeo, or Fiat-Maserati or, Fiat-Aston Martin. Or even that company that makes the little EcoDiesel... they’re not called Fiat-VM Motari, they’re just VM Motari. And even there for a short while when Fiat owned Ferrari- they weren’t called Fiat-Ferrari....lol. Nobody woulda bought the things, then.


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the cruiser was neat when it came out and, I remember reading where they were quite the hit among the Hollywood crowd but underneath, they were just nothing but a cheap Neon.


Which was the genius of them. They were just a tarted up econobox and yet you had to get on a waiting list to buy one.

As far as the Prowler, yes it was supposed to be a low volume niche car. It failed to live up to even the low expectations set for it and sales declined from bad to worse over it's life span, going from just under 4k units to 1500-ish units annually. The fact a base Corvette was cheaper probably didn't help...
 

corneileous

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Which was the genius of them. They were just a tarted up econobox and yet you had to get on a waiting list to buy one.

As far as the Prowler, yes it was supposed to be a low volume niche car. It failed to live up to even the low expectations set for it and sales declined from bad to worse over it's life span, going from just under 4k units to 1500-ish units annually. The fact a base Corvette was cheaper probably didn't help...

Well like I said- although point taken, the Prowler was never ever intended to sell a lot of units like the PT Cruiser was so even though it didn’t sell even as little as intended- and also- yes, the Cruisers were quite appealing when they debuted but again, they turned out to be a flop, even though they did sell over a million of the things. They were and still are a cool looking little car and even though I could never prove it, I feel very strongly that the PT Cruiser was used for inspiration to the 2008 International Lone Star semi-tractor.
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But hey, fun fact- maybe Chrysler will still be around after all because supposedly there is a 1998 Plymouth Prowler sealed in a time capsule in a mausoleum in Tulsa Oklahoma that’s supposed to be opened and returned to Chrysler in the year 2048, 50 years after it was sealed there.


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