I as well, had the "too good to be true" mindset when I first looked at these guys. I saw their site had link to request the "as low as" price (an email form) and I got a call back the next day in which the Internet sales rep (Jeff) was quite helpful. He actually used the information in my email to determine what rebates I qualified for. So staring me in the face is Laramie with over $49K MSRP, that they wanted to sell me for a little over $36K. Used cargurus and autotrader and searched the entire country. If you compute the percentage discount they give you under MSRP, DD had not just this vehicle but 20 of the best priced Laramie's in the entire country. I also used an on-line VIN decoder (punch in the VIN, it provides a PDF that has exactly every standard feature and option) to validate what the DD website advertised (options) was for real. Yeah, as others have said - you just need to be smart, you need to ask for something in writing that itemizes exactly what the out-the-door price would be, which they did - no haggling at all. I did the $1,000 deposit, flew up from Oakland, CA three days later and was picked up at the airport by PJ, who was as professional and knowledgeable as you could ask for, and had everything done in two hours. There were 2 others flying in from California the same day, and two others from other states. The only thing they tried to sell me was an extended warranty which I politely declined and that was the end of it. PJ even went and filled my gas tank while I was signing off. The map displaying all the people that have bought from out of state is mind-boggling, and is a testament to this dealer's great reputation. They are the real deal, you absolutely can shop from your computer, lock in a price, fly up there and get it, without surprises - and more than likely your price is close to the best you could possibly do. This all happened yesterday I drove back home 690 miles. I'm still blow away that it all went through without a hitch but yeah, I now have a beautiful Delmonico Red Hemi Crew Cab sitting in my driveway that I got for $13K + under MSRP. (Sorry for the novel guys)