11 L/100km? What you are explaining must be what the salesman was alluding to.
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That was all highway, under to at 120km/h the entire trip.
And yes, when you know the approximate L/KM usage on each truck under the conditions you intend to use it in, you can do the math to see what makes sense, prepare for me to go full accountant.
So if what I'm reading here is correct the observed highway L/KM usage in the EcoD is around 9. And for arguments sake lets call my 11L/100km in the Hemi 12 to average it with some of the standard ratings in this thread. So using the statcan average cost of regular gas in Toronto for August (1.011) and diesel (.915) we can get our cost per L on both trucks. Hemi is around $.12per km and the EcoD is $.08. So if you drive the provincial average of 20,000KM a year you would spend $2,426 fuelling the Hemi and $1,647 in diesel for the EcoD.
Since the EcoD is a $4,700 option over the Hemi on Big Horn to Laramie it would then take you 6 years of driving or 120,000KMs before you started to observe a cost savings over your initial cost. This doesn't factor in additional costs like DEF or Oil Changes (I believe EcoD is more correct me if wrong). If the truck is a mixed use DD, then the numbers do get a little closer since the difference in city is another hat tip to the EcoD, same if you drive 40,000+ km a year it starts to pay off sooner.
Fuel prices change wildly but even when they were much higher than diesel my calculations never really had the EcoD coming ahead in savings until at least 100,000KM of driving, and then you have to compare out of warranty maintenance which is a big unknown. For me and my 10,000kms a year the Hemi made more financial sense. I'd have to either double my usage or keep the truck for 12+ years to see any potential return.
Sorry for the prolonged boring post.