Brand Loyalty

[2019RamInSC]

Drivers Are Most Loyal to These Car Brands

Mass market brands

1. Subaru: 60.5%
2. Toyota: 60.3%
3. Honda: 58.7%
4. RAM: 57.3% How about that!
5. Ford: 54.3%

https://www.moneytalksnews.com/driv...brands&utm_source=newsletter&utm_medium=email

 

[Ohio5pt7]

I'm not brand loyal

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[avantiguy]

Mine is always for sale.

 

[Ohio5pt7]

Exactly. Ive had all big 3 and then some.they all have pros and cons. In 18 ram just happened to win.

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[habu987]

I'm not at all brand loyal. Before I got my '19, I was seriously looking at the F150 and the Sierra. Heck, when I'm up for a new truck in a year or so, if the hypothetical new Tundra is out and is a worthwhile truck, I'll even take a look at it.

 

[Snacktime]

So I have a Ram 1500 and a Ford F150 so I am 111.6% loyal? My wife will be the first one to call BS. I never order the same beer twice...

 

[ronheater70]

I wonder, hypothetically if For Ram, brand Loyalty gets bundled in with Pricing. Typically a well equipped Ram can be had cheaper than a comparably equipped Ford for Example so maybe some folks just dont want to pony up extra dollars to change brands when they can get similar for a cheaper Price again with Ram.
I dont know, I wasn't very happy with my 2016 2500 and turned around and bought another new Ram 2 years later when I wanted a diesel and Pricing definitley facored into that decision.

 

[mikeru]

I'm only brand loyal until it makes more sense not to be. I was a loyal GM buyer for years. I owned several Chevy and GMC trucks. Then the redesign in 2007 changed that, and I decided I didn't like what they were building anymore. So I kept my 2004 GMC for a few years until I bought my first Ram in 2015. I didn't really feel anything when I switched brands. I just preferred what Ram was building. I'm now on my 3rd Ram 1500 and like it even more after the 2019 redesign. When shopping for my next truck I'll probably look at Ram first. And if I don't like what they have to offer I'll take a look at what the other brands have to offer at that time.

 

[Marley]

Grew up in the 70's as a Chevy man.....retired with a Ram.

 

[KeithP]

I’m only loyal to my wife, my kids, my country, my God and my bank account. Ram wants me to keep driving their products, they need to make something I want for a price I’m willing to pay.

 

[Papa Red]

I have always gotten great trucks from Dodge and I am brand loyal with lots of stuff I purchase in life. I guess it's in my blood.

Red

 

[McBroom]

I am brand loyal. We are a Mopar family here. The wife has a Jeep Grand Cherokee Trailhawk
I have a 2020 1500 Bighorn level 2.
Mopar or No car

Black 20 Ram

 

[McBroom]

Grew up in the 70's as a Chevy man.....retired with a Ram.

It's been said many times that we get wiser as we get older.

Black 20 Ram

 

[TBONE 2018]

I have owned all the big three , but I will not sell my Toyota trucks. From my 89 to my now 2007 tundra. They have been more reliable than any big three. I hope my 2018 ram Tradesmen power wagon edition can prove me wrong.

 

[unxpctd]

I was a Ford guy for 20 years until 2014....when I got my first Dodge/Ram.... a 2014 Durango R/T. Now I'm in my 2017 Rebel. Next up is a HD Ram in a couple years.

I'm brand loyal...and can't see moving on from Ram anytime soon. I'll never go back to Ford...and I don't like the GMC/Chevy's much at all.

Ram or nothing!!

 

[mtnrider]

Meh, I'm not brand loyal. I'll go with what ever fits my needs and budget at the time. All the big manufacturers are on par with each other in my book. They all have their strengths, they all have their problems. I'd probably be in a Ford right now but I got a lot more truck for the money with the Ram (Diesels in 2016). That price gap is much closer now so my next one could be a something different?

.

 

[RoadRamblerNJ]

I wonder, hypothetically if For Ram, brand Loyalty gets bundled in with Pricing. Typically a well equipped Ram can be had cheaper than a comparably equipped Ford for Example so maybe some folks just dont want to pony up extra dollars to change brands when they can get similar for a cheaper Price again with Ram.
I dont know, I wasn't very happy with my 2016 2500 and turned around and bought another new Ram 2 years later when I wanted a diesel and Pricing definitley facored into that decision.

^^^^^^^ What he said ^^^^^^^

Last truck I bought in '09 could have been any of the big 3. My trade, a '95 Toyota T-100 with about 20 minutes left on the clutch! I did drive it for 15 yrs though. I WAS buying a truck that day.

Chevy offered me $500. on my trade.
Ford didn't even want it so, Zero $ trade.
Dodge offered $2,500. trade value and I drove home in a new 1500 SLT QC 4X4 5.7 3.92 gears and a 6'4" bed with tow pkg & bed liner for $30k out the door.

 

[RoadRamblerNJ]

Grew up in the 70's as a Chevy man.....retired with a Ram.

Ditto!
My brother from another mother. Lol.
1-8-4-3-6-5-7-2 ;-)

 

[Fatbob Frank]

I'm brand loyal to a point.
I love my Jeeps and Dodges and Rams!
But if FCA changes it's name to Cialis or Semantics or whatever I'm out...

 

[Nick@GotExhaust]

Grew up in a GM loyal family. Since then I have owned several vehicles from the big 3. They all have their Pros and Cons. I buy American, thats the only loyalty I have for vehicles. None of them are perfect.