PowrRam
Senior Member
- Joined
- May 12, 2018
- Posts
- 767
- Reaction score
- 625
- Location
- Minneapolis
- Ram Year
- 2018 Big Horn
- Engine
- 3.6L V6
I didn't know where to put this post so I chose the 5th generation general forum. Over the years I've had a couple of friends ask me about leasing so a couple years ago I did a short write up. I got more questions recently so I expanded the write up. [Warning: somewhat lengthy. I had to break it up into four parts to meet the number of characters posting limit.]
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(Almost) Everything You Want to Know about Negotiating a Vehicle Lease
I lease vehicles, half ton pickups mostly, for business reasons. Over the years I've leased a Dodge Dakota, seven F150 XLT's, and two Ram 1500's. I've also done three leases for personal reasons for my wife's vehicles. Over these years I've learned a few lessons in how to negotiate leases. The problem is the dealerships negotiate prices on vehicles every day. We consumers are lucky if we do it once every five years. In my case, once every three years. Here's some tips I've gleaned over the years. My pain is your gain. The first couple of tips apply to either leasing or buying. After that I will get into specific negotiating tactics for leasing.
Find Your Vehicle
1. Decide ahead of time what vehicle you want and get a general idea of what equipment you want on it. If you are currently leasing you should start this process at least a month before lease end, six weeks would be better. You can do this research with an exploratory visit to a couple of dealerships and see the vehicles firsthand, maybe drive a couple vehicles you like, just be ready to get the sales pitch. In order to deflect any talk about pricing, simply say something like, "I'm real early in the discovery phase, just seeing what is out there and how much it costs. I don't even know if I want to buy or lease just yet."
A better, more efficient way to accomplish the selection process is to go the vehicle's website (www.chevrolet.com, www.dodge.com, etc.) and use their vehicle builder tool, i.e. "Build and Price Your Vehicle". You will pick out an engine, drivetrain, exterior and interior color, optional equipment and then they will show you a retail price. They will also have a listing of dealers near you with similar vehicles. This is a very useful tool as we shall see.
2. Once you've figured out the vehicle you want, find the current brochure for that vehicle online and download the brochure to your computer or phone. This is usually a .pdf file. (Computer is better because the larger screen is an advantage.) Near the back of these brochures is a chart, several pages long, showing the various equipment offerings at different trim levels. You will see items that come standard with certain trim levels, items that are optional at certain trim levels, and items that simply are not available on some trim levels. Find out what comes standard on the vehicle and what is optional. For example, for Ram trucks I looked at Big Horn's and Laramie's. I was astonished to find out that remote start, Parksense park assist, and LED bed lighting was standard on Big Horn but was optional equipment on the more expensive Laramie.
3. Now let's find some vehicles with the equipment you want that are near you. You can either visit the websites of local dealers and use their new vehicle search tool (fast and easy) or you can use the online dealer inventory stock search tool on the manufacturer's website. This will find you a lot more vehicles but it might find too many. (This is the tool I mentioned that is shown after you build a vehicle using the vehicle builder tool.) The goal is to find a couple of vehicles that meet your needs and then examine and download the window stickers.
Getting the window sticker is huge because it lists the equipment on the vehicle, the MSRP, and the VIN#. For example, my most recent lease was a 2018 Ram Big Horn. I looked at about fifteen window stickers before I narrowed it down to two possible vehicles. One was at a dealer about 100 miles away. By getting the VIN# off the window sticker you can be sure when you talk to dealers you are talking about the exact vehicle and not simply, "the black one with leather and the Alpine sound system."
Get to know the names of the optional equipment packages. For example, I knew I wanted a Big Horn with a 3.6L V6, Big Horn Package 22S, Premium cloth bucket seats with full floor console, heated seats and wheel group. Actually, I wanted leather bucket seats and the Alpine 9 speaker system, but after studying the brochure I downloaded I saw that they were not factory options on Big Horn. I could get these things on a Laramie, but I quickly learned a Laramie was out of my budget range.
Having a couple of vehicles selected and having their window stickers in hand is a very powerful negotiating tool, as you will see. Being able to sling about the names and numbers of various packages shows the dealer you've done your homework and are serious.
Negotiating the Deal
Leases are typically presented as:
A down payment, for example, "$2,499 down" (also known as the capitalized cost reduction)
A lease length, ex. 36 months
A mileage allowance, ex. 12,000 miles per year
These are the basic parameters. However, there is typically more than just $2,499 down. In addition to the capitalized cost reduction, the financing company typically wants you to make the first month's payment, the sales tax on the portion of the vehicle's price you are leasing, and the license plate fees.
They also try to throw in a lease origination fee, a paperwork fee, a disposition fee, a security deposit, plus they try to upsell you on excessive wear and tear insurance, paint sealant, maintenance plans (oil changes and tire rotations).
Before we start, some definitions:
MSRP, manufacturers suggested retail price. Found on the window sticker.
Incentives: Goodies the manufacturer offers to you to sweeten the deal. There are all sorts of incentives, small business owner incentive, military service incentives, national association of realtors incentive, returning lessee incentive, new lessee incentive, left-handed nose-picking stepchild incentive <jk>, etc. These are typically $500 each or thereabouts.
Rebates: Money the dealer offers to lower the capital cost of the vehicle. Usually in the thousands of dollars.
Residual Value: What the vehicle will be worth at the end of the lease. This is set by the manufacturer and is expressed as a percentage of the MSRP. The greater the residual value, the lower your payments will be.
Capitalized Cost = MSRP minus incentives minus rebates minus down payment
Monthly Payment = (Capitalized Cost - Residual Value) / number of months
(there is also a finance charge involved but I'm not including it for the sake of simplicity.)
Example:
MSRP = $50,000
Rebates = $8,000
Incentives (totaled) = $2,000
Residual Value = $24,000
36 months
So, roughly speaking, the monthly payment would be:
[(50,000 - (8,000+2,000)) - 24,000] / 36
((50,000 - 10,000) - 24,000) / 36
= 16,000 / 36
= $444.44 per month
One of the most important things you can have going for you is a sterling credit rating. An excellent credit rating will allow you to get many of these extra fees to go away and get you the very best pricing and terms.
Another thing to have is a couple of window stickers with the vehicle and equipment you like because YOU ARE GOING TO VISIT AT LEAST TWO DEALERS. You're going to go through the process of getting pricing on two similar vehicles from two different dealers. If you have done your homework, that is, have a solid idea of the vehicle you want, including VIN#'s, the first pass at obtaining pricing can be done entirely over the phone.
Be aware the dealer is always going to want to get you into their dealership where the shiny new vehicles beckon you. They want to get you behind the wheel and driving a vehicle because you're now visualizing yourself having that vehicle. It's powerful stuff. Again, you can say, "I'm just starting my search and want a ballpark figure. Maybe if the price is in my range I'll come in and drive one." Don't be discouraged if the pricing you get over the phone seems high--it will be. The dealer is going to shoot you a high price at first.
<continued>
---------
(Almost) Everything You Want to Know about Negotiating a Vehicle Lease
I lease vehicles, half ton pickups mostly, for business reasons. Over the years I've leased a Dodge Dakota, seven F150 XLT's, and two Ram 1500's. I've also done three leases for personal reasons for my wife's vehicles. Over these years I've learned a few lessons in how to negotiate leases. The problem is the dealerships negotiate prices on vehicles every day. We consumers are lucky if we do it once every five years. In my case, once every three years. Here's some tips I've gleaned over the years. My pain is your gain. The first couple of tips apply to either leasing or buying. After that I will get into specific negotiating tactics for leasing.
Find Your Vehicle
1. Decide ahead of time what vehicle you want and get a general idea of what equipment you want on it. If you are currently leasing you should start this process at least a month before lease end, six weeks would be better. You can do this research with an exploratory visit to a couple of dealerships and see the vehicles firsthand, maybe drive a couple vehicles you like, just be ready to get the sales pitch. In order to deflect any talk about pricing, simply say something like, "I'm real early in the discovery phase, just seeing what is out there and how much it costs. I don't even know if I want to buy or lease just yet."
A better, more efficient way to accomplish the selection process is to go the vehicle's website (www.chevrolet.com, www.dodge.com, etc.) and use their vehicle builder tool, i.e. "Build and Price Your Vehicle". You will pick out an engine, drivetrain, exterior and interior color, optional equipment and then they will show you a retail price. They will also have a listing of dealers near you with similar vehicles. This is a very useful tool as we shall see.
2. Once you've figured out the vehicle you want, find the current brochure for that vehicle online and download the brochure to your computer or phone. This is usually a .pdf file. (Computer is better because the larger screen is an advantage.) Near the back of these brochures is a chart, several pages long, showing the various equipment offerings at different trim levels. You will see items that come standard with certain trim levels, items that are optional at certain trim levels, and items that simply are not available on some trim levels. Find out what comes standard on the vehicle and what is optional. For example, for Ram trucks I looked at Big Horn's and Laramie's. I was astonished to find out that remote start, Parksense park assist, and LED bed lighting was standard on Big Horn but was optional equipment on the more expensive Laramie.
3. Now let's find some vehicles with the equipment you want that are near you. You can either visit the websites of local dealers and use their new vehicle search tool (fast and easy) or you can use the online dealer inventory stock search tool on the manufacturer's website. This will find you a lot more vehicles but it might find too many. (This is the tool I mentioned that is shown after you build a vehicle using the vehicle builder tool.) The goal is to find a couple of vehicles that meet your needs and then examine and download the window stickers.
Getting the window sticker is huge because it lists the equipment on the vehicle, the MSRP, and the VIN#. For example, my most recent lease was a 2018 Ram Big Horn. I looked at about fifteen window stickers before I narrowed it down to two possible vehicles. One was at a dealer about 100 miles away. By getting the VIN# off the window sticker you can be sure when you talk to dealers you are talking about the exact vehicle and not simply, "the black one with leather and the Alpine sound system."
Get to know the names of the optional equipment packages. For example, I knew I wanted a Big Horn with a 3.6L V6, Big Horn Package 22S, Premium cloth bucket seats with full floor console, heated seats and wheel group. Actually, I wanted leather bucket seats and the Alpine 9 speaker system, but after studying the brochure I downloaded I saw that they were not factory options on Big Horn. I could get these things on a Laramie, but I quickly learned a Laramie was out of my budget range.
Having a couple of vehicles selected and having their window stickers in hand is a very powerful negotiating tool, as you will see. Being able to sling about the names and numbers of various packages shows the dealer you've done your homework and are serious.
Negotiating the Deal
Leases are typically presented as:
A down payment, for example, "$2,499 down" (also known as the capitalized cost reduction)
A lease length, ex. 36 months
A mileage allowance, ex. 12,000 miles per year
These are the basic parameters. However, there is typically more than just $2,499 down. In addition to the capitalized cost reduction, the financing company typically wants you to make the first month's payment, the sales tax on the portion of the vehicle's price you are leasing, and the license plate fees.
They also try to throw in a lease origination fee, a paperwork fee, a disposition fee, a security deposit, plus they try to upsell you on excessive wear and tear insurance, paint sealant, maintenance plans (oil changes and tire rotations).
Before we start, some definitions:
MSRP, manufacturers suggested retail price. Found on the window sticker.
Incentives: Goodies the manufacturer offers to you to sweeten the deal. There are all sorts of incentives, small business owner incentive, military service incentives, national association of realtors incentive, returning lessee incentive, new lessee incentive, left-handed nose-picking stepchild incentive <jk>, etc. These are typically $500 each or thereabouts.
Rebates: Money the dealer offers to lower the capital cost of the vehicle. Usually in the thousands of dollars.
Residual Value: What the vehicle will be worth at the end of the lease. This is set by the manufacturer and is expressed as a percentage of the MSRP. The greater the residual value, the lower your payments will be.
Capitalized Cost = MSRP minus incentives minus rebates minus down payment
Monthly Payment = (Capitalized Cost - Residual Value) / number of months
(there is also a finance charge involved but I'm not including it for the sake of simplicity.)
Example:
MSRP = $50,000
Rebates = $8,000
Incentives (totaled) = $2,000
Residual Value = $24,000
36 months
So, roughly speaking, the monthly payment would be:
[(50,000 - (8,000+2,000)) - 24,000] / 36
((50,000 - 10,000) - 24,000) / 36
= 16,000 / 36
= $444.44 per month
One of the most important things you can have going for you is a sterling credit rating. An excellent credit rating will allow you to get many of these extra fees to go away and get you the very best pricing and terms.
Another thing to have is a couple of window stickers with the vehicle and equipment you like because YOU ARE GOING TO VISIT AT LEAST TWO DEALERS. You're going to go through the process of getting pricing on two similar vehicles from two different dealers. If you have done your homework, that is, have a solid idea of the vehicle you want, including VIN#'s, the first pass at obtaining pricing can be done entirely over the phone.
Be aware the dealer is always going to want to get you into their dealership where the shiny new vehicles beckon you. They want to get you behind the wheel and driving a vehicle because you're now visualizing yourself having that vehicle. It's powerful stuff. Again, you can say, "I'm just starting my search and want a ballpark figure. Maybe if the price is in my range I'll come in and drive one." Don't be discouraged if the pricing you get over the phone seems high--it will be. The dealer is going to shoot you a high price at first.
<continued>
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