Sure it was a consideration but that was relative to other trucks.
I knew what it was and what I was going to use it for when I started looking. When all the numbers were compared (mpg, towing, cargo cap, etc), I chose this one and am happy as a clam with its' mileage. The reason for this is I first accept that it's a truck and go from there. It will never compare to an econobox but I didn't want one of those and have the brains to realize I won't get that kind of fuel economy from a full-size p/u.
As I have said before, even better mpg than my last mid-sized SUV, so loving my TRUCK!