My buddy had a 2010 Ram 1500 and when he bought it new, the dealer here in Las Vegas (Towbin Dodge) gave him $9,000 off msrp when he bought it new. If he was active military or college grad, there was an additional $500 or $1,000 he could have also got.
I bought my Ram 1500 over Memorial Day weekend and the dealer I went to here in Las Vegas (Sahara RAM Dodge Jeep) had 5 different color Ram 1500 Big Horn Crew Cabs all optioned the exact same with same msrp and all 5 of the trucks were just about $9,000-$9,500 off msrp......with the exception of the one I bought it had been in the inventory for over 90 days and they had it just about $11,000 off msrp (plus free bedliner, tint and wheel locks). It happened to be 98% match of the truck I was looking for (only missing 32gal tank and remote start) and it was white my 1st color choice.
MSRP was: $43,845
Sales Price was: $32,875
(I also got 1.9% for 60mo thru a credit union to really sweeten the deal)
Cant complain, just need to add the factory remote start to it now. When its 110-115 here in the summer, the remote start will be nice to cool it down.