PowrRam
Senior Member
- Joined
- May 12, 2018
- Posts
- 767
- Reaction score
- 625
- Location
- Minneapolis
- Ram Year
- 2018 Big Horn
- Engine
- 3.6L V6
Truck war 'out of control' as 2019 Ram 1500 squeezes Chevy Silverado
As the No. 2 best-selling truck in America, the Chevrolet Silverado is clinging to its shrinking sales lead over Ram 1500 in a high-stakes fight that few anticipated.
This is not just about prestige and tradition. This is about money. Trucks generate crazy profits for automobile companies.
“Something better change,” said Karl Brauer, executive editor of Kelley Blue Book. “I think people would be surprised to see the market share split between Ram and Silverado. They’ve already moved more than most people would’ve ever believed. That’s not a good trend line for Chevrolet.”
He continued, “Ford F-Series has managed to stay stable and Ram has managed to climb mostly at the expense of Chevy.”
Fiat Chrysler's Ram closed the gap dramatically on Silverado from 2017 to 2018, according to Kelley Blue Book:
Much, much more, here:
https://www.freep.com/story/money/c...evy-silverado-pickup-buyers-f-150/3336733002/
As the No. 2 best-selling truck in America, the Chevrolet Silverado is clinging to its shrinking sales lead over Ram 1500 in a high-stakes fight that few anticipated.
This is not just about prestige and tradition. This is about money. Trucks generate crazy profits for automobile companies.
“Something better change,” said Karl Brauer, executive editor of Kelley Blue Book. “I think people would be surprised to see the market share split between Ram and Silverado. They’ve already moved more than most people would’ve ever believed. That’s not a good trend line for Chevrolet.”
He continued, “Ford F-Series has managed to stay stable and Ram has managed to climb mostly at the expense of Chevy.”
Fiat Chrysler's Ram closed the gap dramatically on Silverado from 2017 to 2018, according to Kelley Blue Book:
- Ram sold 22% of pickups purchased, climbing to 536,980 from 500,723.
- Chevy sold 24% of pickups purchased, holding steady at 585,581 compared with 585,864.
Much, much more, here:
https://www.freep.com/story/money/c...evy-silverado-pickup-buyers-f-150/3336733002/
Last edited: