They definitely play with the numbers. Anyone who got an exceptional deal on their trade probably left more on the table for the car. Anyone who didn’t get what they were hoping for the trade probably squeezed the dealer for all they could and they didn’t have any room to work.
Even if you pay below invoice (not MSRP), there is holdback and on top of that there could be factory to dealer incentives. Also typically the dealers start paying interest to the company’s that provide their floor plan after 90 days which gives them more incentive to move inventory and then there is the end of month trying to hit the numbers if volume is low.
On top of that there is the dealer add ons and spiffs they will try to sell you, doc fees, glass etching, alarms, etc...
Then of course there is the back end on the financing for going through the dealer as opposed to bringing your own financing which is essentially a cash deal to the dealer.
So yeah, they have places to move money. [emoji3]
Sent from my iPhone using Tapatalk