Ill give you $50 haha. Its really annoying, I was hoping to sell this one off and go to a Trinity with a custom tune once i had a few more mods to tie in and my truck is a little older. If they uphold this policy I wont be able to sell my Bullydog for anything and have to eat the whole cost of switching. That is fine, and wont deter me from doing so, but I think it is really greedy for a company who is selling something that is really simple for the them to produce for a high enough price already. They only offer 3 tunes for christ sake and the thing can not be custom tuned so anyone with a brain must realize the profit they are making on each unit is already there. Now they want to double dip so that anyone who has one is stuck with it? Its just a lame attempt to drive more sales and is crap. If the product is struggling, make it better, if its doing really well and selling fast raise the price a bit, dont eff everyone who has one already and all future customers who dont see this before they buy. Hopefully they catch enough flak for it and re-think the new policy.