I suck at sales, so I'm not going to chat-up or chat-down anything. I can however tell you what led me to buying my truck a month ago today...
My use case is simple: I live on a small homestead on the Oregon Coastal Range (and I generally work-from-home for my day job as a Sr. Software/Systems Engineer.) I needed something that won't be towing an oil tanker but still has a decent capacity, needs to have kickass fuel economy yet still have the HP, and something that can take the abuse of light/moderate farm work, dirt/gravel hauling, wood hauling(!), light livestock and project drudge work, etc. Oh, and it has to put up with ice and snow for 6 months of the year. On twisty mountain roads. Also, it needs to last forever, and be a comfortable drive, since it's 15 miles to the nearest bit of civilization, and 20+ to the nearest (small) grocery store.
So why did I buy a Ram? Well...
Ford:
Looking at Fords, I had a lot of experience and advice here: My little brother has a massive twin-turbo F-350 (but he took over and runs the family farm back home in AR, so...) I worked for FDCS/FoMoCo back in the 1990s. I once owned a fairly decent (albeit old) F-250 that refused to die no matter how hard I beat it up. So why not a Ford? Well...
...the stupid aluminum usage turned me off, big-time. I just could not get away from the fact that a truck that's supposed to be rugged will require (by mfr official statements) buying a tough bed liner just to do it's primary purpose without turning into Swiss cheese. I toss rocks, logs, all kinds of crap into the bed. I've been abusing the crap out of my truck bed... I drive off-road when I get wood, and that means risking dents on the body - something I suspect that aluminum is going to do way more easily. (Put it this way - a large owl bounced off my grille at highway speeds barely a week after I bought my truck... I don't even want to know what kind of damage it would have done if that truck were a Ford.) Maybe I'm just overreacting? Prolly, but it's still a huge source of buyer discomfort for me.
Chevrolet/GMC:
Okay, confession-time: I like (and until recently, would have preferred) Chevy trucks. My old man had nothing but Chevy (and will have nothing but - pushing 70, he stopped driving pickups a couple years back and now drives a new Tahoe to haul his golf clubs). I have a brother-in-law that still drives an old Silverado with over 420k miles on it (no, that's not a typo - Four-Hundred-Twenty thousand.) My all-time favorite car is the 1963 Nova SS that I used to own way back in the day, and restoring that beast was one of the best memories I'll ever have, automotive-wise. And so,
quelle surprise, I actually liked and up until recently, would have preferred Chevy trucks.
What I didn't like is the price. To match my full-sized 1500 SLT in price, I'd have to downsize to a Colorado... umm, okay no thank you. It's not a question of machismo, it's a question of usage. If I wanted a compact truck, I'd go get a compact truck, but I actually need and use a full-sized truck. I mean, if I had to I could get by with something smaller, but that means multiple trips, less capacity, less interior room (I'm 6' and my wife is 6'2"), etc.
So this brings me to the Ram trucks. Here's what led me to buying mine:
* I get 300hp and around 24mpg, in a 4x4, all in the same vehicle. Yeah, it's a v6, but I've never towed anything heavier than 5,000 lbs in my entire life. Even the one Ford truck I did have (a rebuilt 1978 F-250 Supercab w/ a 460) barely gave me ~320hp, and it swallowed fuel like a container ship.
* This thing corners like it's on rails. On the twisty mountain roads I have to drive all over, this is a *massive* bonus.
* This is, quite frankly, the most comfortable truck I've ever driven in. The coil-over suspension might reduce tow weight a little (very little) compared to the others, but who gives a crap when I can drive it all day long, and not feel like I've been through a street-gang initiation rite after I get home. It's so damned comfortable, The missus and I take it everywhere instead of her little Kia, gas mileage be damned. Like I said, I don't tow insane weights, so I'll take the tradeoff with a smile.
* I like the looks. Seriously, this thing is very easy on the eyes.
* I love the price. I bought a 2017 Ram 1500 QuadCab 4x4 SLT with 19k miles and a decent (uConnect 5.x) media feature set for $22.3k. I wouldn't be allowed to touch a comparable feature-for-feature Chevy or Ford for less than $28-30k, if not more... and GMC pricing at the same condition set would have been stratospheric.
* Other, small-but-somewhat-important bits: The 8-speed transmission makes it all feel as smooth as a prom queen's thighs, while the other guys are still doing 6-speed trannys. The ride height is beautiful, and slightly higher than pretty much anything else in the same class. The interior is far more luxurious, useful (megatons of storage everywhere), and IMHO larger.
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Now I won't lie to you - there are some things I wish the Ram would have done better - the stock tires are kind of craptastic (but serviceable), nerf bars would have been nice as a std. part of the 4x4 package (I'll be getting some steps), and having to get something (Pedal Commander) to compensate for the pedal lag is a bit of a thorn in my mind's ass sometimes. But all said and done, this is minor crap that I can rectify way cheaper (and better) than having the mfr. do it.
In the end, it's all up to you: What uses do you have for a truck? Why do you really want one? What is your overall situation? How much are you willing to spend, and how much can you spend w/o breaking the budget? Where do you think fuel prices will be in 5-10 years? How long do you intend to keep the truck? How many kids do you have?
These are questions I cannot answer... but you can.