Ford’s CEO has been driving the competition’s EV for months—and doesn’t want to stop

[Yardbird]

Ford’s CEO has been driving the competition’s EV for months—and doesn’t want to stop​

Story by Marco Quiroz-Gutierrez
2 min read


The CEO of one of America's biggest car companies has been driving a Chinese vehicle for six months, and he’s loving it.

Jim Farley, the CEO of Ford Motor Company, said Monday on “The Fully Charged Podcast” that for the past six months he’s been driving the Xiaomi Speed Ultra 7, the Chinese company’s first electric vehicle. Although he said he doesn’t like to talk much about the competition, he praised both the car and its manufacturer, Xiaomi.

"We flew one from Shanghai to Chicago, and I've been driving it for six months now,” Farley said. “And I don't want to give it up."

Ford and Xiaomi did not immediately respond to Fortune's request for comment.

Beijing-based technology company Xiaomi is well-known in China for its smartphones, smartwatches, and headphones, among other tech products. Yet, in December 2023, the company expanded its reach to the auto industry by announcing the Xiaomi Speed Ultra 7, a luxury EV sedan that retails for about $30,000 (the price of a Nissan Leaf) and is available exclusively in China.

The car comes in three different models, the SU7, SU7 Pro, and SU7 Max, with the MAX reaching more than 500 miles on a single charge. For comparison, the Tesla Model S can run about 400 miles on a single charge.



NANJING, CHINA - MARCH 28 2024: A Xiaomi SU7 sedan is seen displayed at a regional HQ of Xiaomi in Nanjing in east China's Jiangsu province.

"It's fantastic. They sell 10,000, 20,000 a month. They're sold out for six months," Farley said. “That is an industry juggernaut and a consumer brand that is much stronger than car companies.”

To try to compete with Chinese EV makers, Farley two years ago created a small “Skunk Works” team full of top engineers focused on creating a low-cost EV platform. He also recently pivoted Ford’s EV efforts away from larger vehicles that require more expensive batteries.

In August, the Michigan-based car maker said it was setting aside its plans for a three-row electric SUV. It also delayed the production of its next electric pickup truck. Farley has also said he is open to collaboration with Chinese automakers, especially on batteries, which make up the bulk of the cost of EVs.

The Ford CEO said at a Morgan Stanley event in 2023 that China was the biggest threat to the U.S. car industry.

“I think we see the Chinese as the main competitor, not GM or Toyota,” he said at the event. “The Chinese are going to be the powerhouse.”

This story was originally featured on Fortune.com

https://www.ramforum.com/forums/other-vehicle-discussion.207/

 

[Marshall]

well it's that or go back to a ford. Hard choice for him.

 

[NCRaineman]

Ford makes two good things. F-Series & Mustang. The rest of their lineup exists for family members of someone who owns an F-Series or Mustang.

Of course the Chinese EVs are nice. Their companies stole all the know-how from American and European businesses building cars over there and are fully backed by the money and power of the Chinese government. They can make a very good product when they want to.