Back to the OP, if you don't tow and don't off-road the truck then I would say definitely go with the Rebel. I've had experience with both the PW and Rebel and the Rebel gets better gas mileage and has better ride and handling traits. In this case I think the Power Wagon simply has the "awe" factor with the taller stance and knowing it has a winch, lockers, etc... I just picked up a PW but wanted the strength of a 3/4 ton truck for towing and hauling heavier loads (I know, I know, a PW isn't rated as high as a regular 2500). However it's also not my daily driver. I did daily drive a Chevy 2500HD crewcab 4wd for years and loved it, but then my commute doubled with a new job and started using a car. Paid $7k for a 3 year old car with under 50k miles on it, not fancy but midsize with the all needed amenities. Driving the car saves me $100/month in gas which really isn't that much when you factor in the purchase price, insurance, etc.... but I do save a lot of money on maintenance costs. Probably save a couple thousand dollars on tires alone over the life of the vehicles......and of course the biggest savings is when the car wears out I just go out and buy another $7k car versus paying $40k+ to replace the truck. Of course I'm the type of person that keeps vehicles a long time.