At these levels? Basically nobody. You can't have the sort of income and credit needed to take a $100k loan while simultaneously having the average Nissan Altima customer mindset.
There are more millionaires than people assume, maybe 22-24 million in the US alone. Many millions more who are "hundred-thousands-aires". Then figure in business owners who are leasing them as a combination PR move/tax deduction/owner benefit. They sell maybe 15k of these trucks a year... I could do a cash purchase for either of those trucks tomorrow and not have to sell any stock to do it. But I wouldn't, it's an absurd amount of money for what they are.
If you wonder who's buying these trucks, go to somewhere with a lot of tech bro millionaires or huge ranches. Jackson, WY is an area where the billionaires are pushing out the millionaires, and I've never seen more high end pickups in one place in my life. Raptors, Power Wagons, etc there are like Civics in "normal" areas.