Coming from a long line of 5.3's and GM products, I remember the first time I drove a Ram. It was an uncles 2010 1500 Longhorn with the 5.7 I was driving it to the exhaust shop for him. This was years ago so I dont remember what exactly was wrong with the exhaust but something was cracked and it sounded like an unplugged Hemi. Even with that tho, it pulled way harder than the 5.3. After hauling ass down the highway in that truck for a while and listening to that Hemi growl I was sold. Interior was really nice too, even pre 2013 refresh, tho my uncle didnt exactly keep it clean lol. Theres just something fun about these trucks, some bit of personality and attitude that they have that the others dont. And a lot of times people have to drive one to get it. I did. Once I saw how much FCA had stepped up their interior and infotainment quality by 2013 it was a no brainer for me. The 5.3 is a very tough little engine that could though. But coming from a Hemi now I could never go back to the 5.3. I would have to get the new 6.2 but as mentioned you have to spend top dollar where as the 5.7 can be had in the lowest trim on the Ram which is great for a lot of people. Funny part is my dad has always been a pretty big Mopar guy, owned a Barracuda and a Duster when he was younger, and I always loved the old Mopar muscle since I was a kid but I never really thought about getting into a Ram until I drove one.