Taken from MyMopar website, the way I read it is a campaign is optional, up to the customer, not a major issue. Recalls ARE major issues.
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Outstanding Recall and Campaign Information - U.S. and Canada
Answer ID 18737 | Published 09/24/2010 08:28 PM | Updated 05/17/2018 03:30 PM
Where can I find information pertaining to safety recalls or campaigns on my vehicle?
FCA US LLC regards safety as paramount and does not compromise on the safety of our customers and their families. Your confidence in our products and our services is of utmost importance to us. As a result of our commitment to you, we will periodically recall a vehicle to correct a problem or improve overall performance.
What is a safety recall?
Safety recalls include any problem encountered with an FCA US product related to the safe operation of the vehicle or the safety of the occupants. FCA US will correct the problem, at no charge, even if the vehicle is out of warranty and you are not the original owner.
What is a campaign?
A campaign is a vehicle problem that is not a safety concern. There are two types:
Emissions Recall - Emissions are problems related to the Federal emissions warranty standards. FCA US will correct the problem, at no charge, even if the vehicle is out of warranty and you are not the original owner.
Customer Satisfaction Notification - A Customer Satisfaction Notification (CSN) is preventive in nature and involves warranty or customer satisfaction issues that are non-safety related. FCA US will correct the problem, at no charge, even if the vehicle is out of warranty and you are not the original owner.
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