With the detailing world the brands and products has exploded!! It really is overwhelming the amount of products. The good thing is no matter what you reach for is a good product. Every brand has come out with modern products, Nufinish even came out with a ceramic spray. If you see how so many people care for their cars/trucks, an automatic car wash is considered a car detail by many, so if anyone puts the time and effort into actually putting a wax/sealant/coating onto their ride it's a win.
For a longer lasting, easy to apply coating, Gyeon's new Cancoat Evo is getting alot of great feedback on the detailing forums. It is a bit of a boutique line so not bought off retail store shelves, but it is another great line.
For off the shelf, I have always been a Meguiar's guy. This past summer I switched from Ultimate Liquid Wax to M27 (which is not sold off the shelf, but is 'kinda' like their pro version of Ceramic Liquid Wax - yellow bottle) and am loving it. I have been washing and maintaining with Hybrid Ceramic Wash & Wax and M799 and the Ceramic Spray Wax in the blue bottle with fantastic results. Truck beads like it is freshly coated, but it basically is getting topped up with those products, lol.
But like I said, every product today is a big win