I'm not in the market, but the included track days with instruction is smart. Actually one of the smarter things Dodge has done lately. Selling an exclusive experience along with the product appeals to the right demographics, drives sales, and builds brand loyalty. Ford does free instruction offers for new Raptor and Bronco purchasers, and it's been well received.
FCA offered free driving school days when you bought the earlier Hellcats,long before Ford did.
SRT partners with Bondurant for performance driving classes
The Bob Bondurant School of High Performance Driving is switching its entire fleet over to Dodges and giving SRT owners lessons on how to get the most out of their high-performance vehicles.
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Dodge and Bob Bondurant have announced a new partnership that will see the latter become the former's official high-performance driving school.
The deal will see the Bondurant school's entire fleet of nearly 100 vehicles switched over from mostly
General Motors products to
Dodge Chargers, Challengers, and
Vipers. It will give paying customers the chance to drive models like the new Hellcats and even the
Viper ACR (for those deemed qualified to drive it) on the track in Arizona.
The arrangement won't only benefit Bondurant clients, though. Anyone who buys or
leases a new SRT model will get a one-day course at the school, including professional instruction on track. They'll have to pay for their own travel and accommodations, but the instruction will hopefully show more drivers of SRT vehicles how to handle all that muscle they've got at their disposal.
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DODGE/SRT PARTNERS WITH LEGENDARY BOB BONDURANT SCHOOL OF HIGH PERFORMANCE DRIVING
The Bob Bondurant School of High Performance Driving Is Now "The Official High Performance Driving School of Dodge/SRT"
- All customers who buy a new 2015 or 2016 model SRT will receive one full-day session of high-performance driving with professional instruction and time on the track as part of the Dodge/SRT package
- Bondurant attendees will get to experience the full line of Dodge/SRT vehicles, including the Dodge Challenger and Dodge Charger Hellcats
- Bondurant's entire fleet of cars is being converted over to Dodge Chargers, Challengers and Vipers
- Non-Dodge owners can purchase racing instruction through Bondurant and experience their full line of Dodge SRT vehicles on the track
- Racing participants who qualify will get to experience the Dodge Viper ACR, the fastest street-legal Viper track car ever
November 3, 2015 , Auburn Hills, Mich. - New Dodge/SRT buyers grab your racing shoes and helmets – Dodge is teaming up with the legendary Bob Bondurant School of High Performance Driving to create "The Official High Performance Driving School of Dodge/SRT."
Starting Jan. 1, 2016, Dodge customers who purchase or lease a 2015 or 2016 Dodge/SRT can experience a high-performance driving class with professional instruction and time on the track where they can develop their racing and driving skills in a one-day performance-packed adventure.
Dodge will provide the rides – nearly 100 SRT vehicles – including the 707-horsepower Dodge Charger and Challenger SRT Hellcats. In fact, Bondurant's entire fleet of cars is being converted to Dodge Chargers, Challengers and Vipers. Participants who qualify will have the rare opportunity to drive the Dodge Viper ACR, the fastest street-legal Viper track car ever.
"We want drivers to develop an appreciation for the levels of performance our Dodge/SRT vehicles are capable of delivering," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler, Fiat, FCA – North America. "Teaming up with Bob Bondurant, whose method of training has served more than a half-million drivers from around the world for nearly half a century, gives our Dodge/SRT owners the perfect track environment and professional guidance to hone their performance driving skills and gives us the chance to expose our lineup of SRT vehicles to a new group of performance car enthusiasts."
When they arrive at the Bob Bondurant School of High Performance Driving in Chandler, Arizona, participants can combine advanced street driving skills with proven racing techniques and hours of track time for an unparalleled hands-on experience behind the wheel. Classes will include skid control, accident avoidance, line technique and a lead-and-follow session.
"In 47 years of being the global expert on driving instruction, I've been waiting for the right circumstances to launch the Bondurant Racing School to honor my championship legacy. Finally, that day is here," said Bob Bondurant – Owner, Bob Bondurant School of High Performance Driving. "The Dodge/SRT muscle cars provide me the perfect platform needed to thoroughly teach road racing."
SRT customers have one year from their purchase or lease date to take advantage of the Bob Bondurant School of High Performance Driving opportunity. Dodge will give eligible customers access to the school and vehicles for track driving. Participants can make a weekend trip out of the experience, but are responsible for their own hotel accommodations and travel.
Bob Bondurant has been at the forefront of professional driving instruction since 1968. Using the Bondurant Method, more than 500,000 students – ranging from racers and celebrities, to teenagers, professionals and police officers – have learned from Bondurant's expertise.
