- Joined
- Dec 7, 2020
- Posts
- 6,891
- Reaction score
- 17,445
- Location
- Minneapolis, MN
- Ram Year
- 2017 2500 Laramie Crew Cab
- Engine
- 6.4L HEMI
Not sure it's unique to Canada markets - they want way too much here in the states, too. My 2017 Ram 2500 crew cab 4x4 Hemi 6.4 was around $52k new sell price, I bought it used with only a year on it (owner decided she didn't like it) for $42k, which for me was a lot of money. No way I would or could buy one of these now.
Makes me wonder if they did their marketing diligence to maximize gross margin? This is the multiplier of vehicle sales number time the profit per each vehicle. Me thinks they're going off the deep end too high. Smells very, um, 'Eurocentric' to me.
Makes me wonder if they did their marketing diligence to maximize gross margin? This is the multiplier of vehicle sales number time the profit per each vehicle. Me thinks they're going off the deep end too high. Smells very, um, 'Eurocentric' to me.