How did you get the $9, $10, $11k+ off sticker......

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noupf

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Hey guys, a question for those of you who have bought some newer model 1500's ( or maybe 2500 and 3500's )........

I've read on here and elsewhere that if you have sticker of $40k+ you should be able to get $10k or more off the trucks. I have a bunch of dealers i am about to go to work on and many of them advertise anywhere from $8k-11.5k off sticker. One of which is showing $49k sports at $11.5k off sticker, but they mention some lease rebates and $9k factory rebates. Again, many of them have the fine print with, for example, $1000 lease rebate, $500 lease turn in rebate, $1000 loyalty rebate and so on.

Did any of you get all those rebates regardless if you qualified for them, did the dealer just say f-ck it and just tally all those rebate dollars up and knock it off the sticker?

Or did you just simply negotiate the $9-11k off sticker without mention of all the various rebates and if you qualified.......



Thanks !!
 

mad_dogg48

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I got 9.5k off stick on my 2015 sport. Right off the top without asking for it. I'm up in Alberta Canada though.


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Burla

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bring them a internet price. This guy usually sells them a little cheaper, but currently they look to be about 9k off. If you want a big discount, you should be looking at the 5.7 Hemi, most other engines you wont get 10k off. It happens to be a great engine as well. Remember, it's your money, if they don't give you near 10k off, just walk away. I bought my 4wd for 10k off msrp.

If you have an amount in your head, just say "your amount take it or leave it I'm busy." Or buy off an add price, that it what I did. That 11,5 sounds like a good truck, is that one you are interested in? The problem is if the amount in your head is more then they would take anyway, then you will end up spending more. Maybe you are stuck on 10k off, but they might actually take 11k off. You can play the game by saying you actually can only afford a Nissan but you wouldn't mind buying a Ram. Play the whole, I don't have that much game. It is truck month, in theory you should be getting a deal. Shoot for 11k off and settle for 10 if you have to.

Generally you only get the rebates you qualify for, but one way to play that is be visably upset for that fact. It wont get you the rebate, but it might get them to give you the rock bottom price fast. Don't use Costco, you will pay more.
 
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noupf

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I got 9.5k off stick on my 2015 sport. Right off the top without asking for it. I'm up in Alberta Canada though.


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bring them a internet price. This guy usually sells them a little cheaper, but currently they look to be about 9k off. If you want a big discount, you should be looking at the 5.7 Hemi, most other engines you wont get 10k off. It happens to be a great engine as well. Remember, it's your money, if they don't give you near 10k off, just walk away. I bought my 4wd for 10k off msrp.

If you have an amount in your head, just say "your amount take it or leave it I'm busy." Or buy off an add price, that it what I did.

Yes, i am looking at sport model rams, so they are all hemi's.

So there was no bickering over a lease rebate, loyalty rebate and so on for you guys?
 

Mitchcoog

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Used to work sales, figure out the model and color you want. Figure the must have options and it's ok to be a little flexible on some options. Rebates, hold backs etc you may or may not qualify for all of those. So be somewhat leery for the guys advertising 15k off new Rams. It'll be one or two stock numbers with full applicable rebates etc etc.
there are many "add ons" such as Bedliner or whatever that show up later on after negotiating.
Prep fees, doc fees, etc will all vary by dealership.
Dealerships are like casinos, they don't build the big ones by selling dodges at a loss.
Guys will say I got it at invoice, or under sticker blah blah.
There are so many invoices with one given vehicle. Make no mistake, that particular vehicle cost x. It's on a floor plan typically at zero interest for about 6 months to a year depending on the principals of the dealership. That being said you would be surprised to purchase a vehicle that's about to start costing the dealership interest on the floor plan. Those prices can really surprise you.

I think when folks say I got a 50k truck for 35 thousand it's kinda like gas mileage quotes. Are we talking financed amount, ttl, registration , out the door, etc.

Quick example, we have a 2014 ram that has a sticker of 48k. Our actual cost was 32. True car quotes show you could purchase for 42500. Dealership may have 10 on the lot and not budge due to diesel truck demands. Another dealer may have only one and say they are hard to come by.
You can order a truck but let's be honest, dealership would rather you buy. Capture the sale now, versus taking a refundable deposit on an order.
You will have a lot more control if you realize that sadly a lot of vehicle purchases are impulse buys and folks will justify it 10 different ways.

Fleet managers are good as well as Internet sales folks.

All that being said, drop me a pm and I'll gladly share some tactics with you to get a feel good deal.
Believe or not, the Internet has done wonders for car buyers. So many folks lock down what they want, find it out of state, pay 600-100 and gave it shipped directly to them after a selling dealer does a pdi. A sharp dealer will even FaceTime and go over the truck you are buying.
Cash is not as strong as is used to be. Dealers will get points back on financing that cash doesn't. So you will hear the interest rate is low, pay it off in 3 months, get the positive credit ratings etc....
 

CherryRed

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I used Autotrader to search the dealers in the area I was looking. Once I found the trucks that fit my search, I saved them (you have to create an account on Autotrader). I would then show up at the dealer, without calling first, and ask to see the truck they have advertised on Autotrader. If the sales person started playing games, I would show him/her my smartphone with the list of trucks and tell them I am prepared to go look at the next truck on the list.

I eventually landed at a dealership that was in the dealing mood. They didn't have the truck that was advertised but really worked with me on a truck they had. I was looking for a Ram with the Express trim package. They upsold me on a Big Horn (CC, 5.7, 8-spd, 4x4), however after dealer discounts ($6200) and rebates ($6800), the price dropped by $13k. The truck listed for $44,005 and I bought it for $31,000 (plus TTL). TTL pushed the price back up to $34k and change. I put $10k down and financed the remaining amount through Bank of America, at 2.14%. I likely could have found an Express for under $30k. Though I am happy with the Big Horn.

Edit: There was an additional $500 rebate available for Ram/Chrysler financing. However at that time, Chrysler financing was 4%. At payoff, the 4% would have cost more than $500, when compared to the 2.14% that I got through BOA.
 

Mitchcoog

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Watch out for the Mopar evts. Pure profit center. They will tout how great it is, functions blah blah. It's a cheap gsm cellular modem. If you get bored, you will find it with double sided tape attached to the left or right side of your instrument cluster between the dash. They up sell for 695 or so and tell you it's already installed. Tell me you don't want it, 99 times out of 100 they will leave it. That's how inexpensive they are. Oh and there's a number of levels to buy into.
I'm not knocking it, many folks have unknowingly purchased it with out being explained what it exactly is and isn't.
Sometimes, I wonder if driving to the plant in Mexico, what kind of deal you would get on a ram. I mean the brochure would be in Spanish, but, other than that the U.S. dollar is strong to the peso.
Like cherry said, you could go and actually find a dealer that's in a selling mood and do great like him. I'm sure he remembers the king of dealerships Lawrence marshal out in Hempstead. The biggest selection of cars you would ever find at a dealer.
He p,aged it smart and was flexible when t benefitted him and the dealer. That's something a lot of guys miss and end up getting upsold on something they don't need.
Cars are usually the second biggest purchase In a persons life. It's strange because people will do so much research on a vehicle and show up at a dealer just to get some info and end up driving off the lot in a brand new loaded truck. How many houses have you bought this way? Hopefully none. Just remember, your truck and price is out there somewhere. You have to look, be somewhat flexible and don't be a statistic.
You would be surprised how far a little knowledge on dealership tactics will take in negotiations.
Don't worry about what someone else got theirs for, I promise you won't get the same deal. It could be better or it could be worse. It won't be the same. just be calm and realistic, and I bet you will be happy after your purchase.
There are some folks that pay sticker on new cars. Yes even in this day and age.
I'd recommend if you don't feel 100% going Into a dealership, take a friend who is.
From a sales perspective, a good salesperson will have to decide in a few minutes am I talking with someone who
Wants to buy today no matter what
Will buy today if the price is right
Will buy today if the trade is right
Will only buy if he can get this exact truck we have for x
Is flexible and doesn't really know what he/she wants
Wants to be upsold
Four square, monthly payment is an issue
Knowledgable knows the exact he wants to pay
Worries about service/extended warranties etc
Sadly, you might get a newbie salesperson who is completely useless
Feel somewhat good if a sales manager appears to be taking over a deal
But, like banks a lot of staff are managers
Remember, everyone involved, including you, has different motivations. Price, commission, units sold, financing, service, aftermarket and on and on
I'd have friends that purchased another make of a vehicle and bring me their paperwork when they bought. I'd feel bad that some folks just got hammered on a deal especially after offering to go with them and help. I'd hear but my payment only went up $300 a month and I'm in a new car. Yeah, but you signed a 72 month note with a double digit interest rate. Always look at the bottom line. The actual bottom line yours. Make no mistake, the dealer knows his bottom line on every single vehicle on that lot. Problem is, you don't know your bottom line or top line.
Not trying to scare folks, but people do so much research on the vehicle and kinda forget the stuff like interest rates, terms of financing, insurance, service costs, etc.
When people buy a house, they focus on the bottom line such as commute, school district, local taxes, property insurance etc....that's great.
Vehicles, not so much. People focus on this "window sticker" as a value. It's not, it's just a starting point that is heavily favoring the dealer.
You should be able to calculate the purchase price, taxes, doc fees, license, registration , interest rates etc before you even step in. Now you actually know your bottom line. Work from that number on what you can honestly afford without thinking about that overtime shift you usually get.
 

Sportznut

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Best tactics, do your research, be willing to shop outside your immediate area, don't trade anything in & be prepared to walk out...slowly. What is the worst thing that can happen? If you have great credit make it known, negotiate some financing before you visit the dealer. They will try to beat it.

I paid 33,100 for a new 2014 with a 46,600 MSRP. No trade in & brought my own financing.
 
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moch69

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I got $10k off the sticker on my new Ram 2500 this weekend.
 

HemiPower36

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I made a purchase during Ram "truck month." I got 8k off sticker without haggling. I signed.
 

mojoe

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I use Fitzmall for buying. They offered the best deal I could find in my area for RAMS. No haggle, no hidden crap, just $9500 off the MSRP on the model I chose. They seem to operate on repeat buyers and volume of sales. Great business model in my opinion.

I think it remains true, the higher the optioned/package the vehicle, the more wiggle room they have. Options get a big markup. Don't be afraid to walk away and go to another dealer. You are doing them a favor by buying, not the other way around! :)
 
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darthdzl

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The OP is asking HOW you got the discount?
Most of the tactics are the same as for buying any other car from a dealer:

Just keep squeezing them. Don't fall for the "I'm your friend" routine, because that opens you up to all kinds of emotional manipulation. Make them keep going to the sales manager. It's just a ritual anyway; it's not like the sales manager has to give approval for every little dollar they shave off.

Go in alone; don't bring a spouse, because if you are less sympathetic, they'll play on the spouse.

Don't be afraid to get up and leave. Getting up and starting to leave is just a tactic like any other. If they want the sale, they'll stop you before you get to your car.

Don't let them play games with numbers. If you're paying cash, they'll talk purchase price vs. trade-in and try everything and anything to get those two numbers further apart, and try to trick you into a down payment (or a larger one). If financing with them, they'll play around with the interest, number of months, and payment endlessly, pretending like one doesn't affect the others. If financing through someone else, they'll try endless tactics to get you to take theirs instead.

Don't appear impressed with the truck. It'll take a little acting, but let "meh...I guess it's okay" be the most positive that you show. Have a good poker face. As soon as they see that "oh wow...this is perfect" light in your eyes, they have you and they know it. Don't let it appear, even if you feel it inside.

EDIT: mojoe has a good point, too. "No-haggle" dealers are the easiest way to get a good deal, *IF* their prices are nice and low, like the one he found. I've seen both types here..."no-haggle" ones in name only, where it's just harder to get the price down, and real "no-haggle" ones, like the one I bought my RAM from. I still had to do a bit of pressing, but a lot less than at most dealers. It was overall a good experience.
 
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dkmesa

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dealer had incentives of $8K for my 14 when i purchased in august. From there I negotiated about $2K more off sticker and about $2K more than they offered for my trade. Was just patient and went back and forth with them at least 4 times.
 
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noupf

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dealer had incentives of $8K for my 14 when i purchased in august. From there I negotiated about $2K more off sticker and about $2K more than they offered for my trade. Was just patient and went back and forth with them at least 4 times.


By that you mean you left and came back that many times?

I'm thinking in my area ( Long Island NY ) I may need to wait another month or two before the big dollars can be taken off the truck.
 

ExpressRules

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Go in alone; don't bring a spouse, because if you are less sympathetic, they'll play on the spouse.

I disagree with that statement. I've brought my wife for several purchases through the years. I've always told her to show concern about the cost and act like she thinks the cost is too high for the family budget. I've always found that salesman hates having a 3rd party there raining on the parade and it motivates them to sweeten the deal.
 

ExpressRules

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And never talk trade until the price on the new vehicle is decided. They are two different transactions. The dealer wants to muddy the waters by combining the negotiations. When the salesman asks if or what I have to trade I just tell them straight out I don't know what I plan to do and if and when that time comes we will get into it.

When I got the number I wanted on my 2014 we talked about trade and they initially low balled it. Told them they were way off and unless they came back with a realistic number I was going to have to walk away. Sales manager came back 5 minutes later and apologized that they mistakenly look at the wrong numbers and gave me a number almost 3K higher, which was right at the number I was looking for.
 

dkmesa

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[/B]

By that you mean you left and came back that many times?

I'm thinking in my area ( Long Island NY ) I may need to wait another month or two before the big dollars can be taken off the truck.

No I left after they presented the first number, told them they were way off. He called me with $1800 off. I went back in and he went to his sales manager and came back with new numbers at least 2-3 times before I agreed on the deal.
 
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noupf

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And never talk trade until the price on the new vehicle is decided. They are two different transactions. The dealer wants to muddy the waters by combining the negotiations. When the salesman asks if or what I have to trade I just tell them straight out I don't know what I plan to do and if and when that time comes we will get into it.

When I got the number I wanted on my 2014 we talked about trade and they initially low balled it. Told them they were way off and unless they came back with a realistic number I was going to have to walk away. Sales manager came back 5 minutes later and apologized that they mistakenly look at the wrong numbers and gave me a number almost 3K higher, which was right at the number I was looking for.


Interesting that you say this. I was planning on doing the opposite. I was going to go in, look at a truck and then say I want to know my trade value and see what then come back with. I really don't want to deal with selling my own car again. If the trade value was near fair value, I would then begin price negotiations on the truck. I know that on a $46k truck, $10,000 off sticker is my truck discount that I will not take anything less off the sticker.

It almost seems like it 6 of one half dozen of the other. No matter what ,they are gonna mess with the numbers. Maybe low ball the truck discount and give you a great $$ on your trade. In your case you got the truck down to what you wanted and then you had to work them over on the trade in.....
 

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