I've been watching the Rebel TRX teasers for years and figured it would be another few years before it actually hit production. I just spent $9,000 on a BDS 6" Coil-Over lift, BDS UCAs and TIS Off-Road 20x10 544BMs with 37x12.50 20 Nitto Ridge Grapplers. Wife watched the release video and said...."Hmm, and you could have put that $9k on that new truck". My stomach hurts! Anyway, I wouldn't be willing to pay the dealer mark-up anyway because that's ********! I looked at several Demons when they came out and had an ass-load of dealer mark-up as well. I get it - they want to profit from the demand - and some will be willing to pay it. But, although that truck has been in my crosshairs for years - I'm gonna have to watch other folks drive 'em at least for a few years. I'm glad to see that it finally came out, but it's not quite what the concept vehicle looked like. Close though...