If you are talking on the outside of the truck (I think you are, since you mentioned color matching), I would look into paint protection *film* that is applied to the exterior. It wont absorb giant rocks but the standard stuff kicking up from the road should be OK.
Can also consider mud/splash guards for the front wheels at least.
You might be seeing that area rust from the inside out, as well. Krown/Fluid Film/Corrosion Free should be sprayed inside the rockers from underneath the truck (if you have side steps installed, there are access holes right by where the brackets mount...probably covered with body tape) and from inside the door jambs by pulling the factory rubber plugs and spraying in. The spray stuff should then creep into the crevices, protecting them from rusting inside to outside.