I've been watching one truck I want to purchase hoping it will last closer to Memorial Day. Anyway, the price on the truck jumped $5000 from yesterday to today. I don't know if an incentive expired, but I filled out a "get today's best price" form on the site just to ask them why it jumped 5k. But I agree with you, I hate going to dealers. They are shady. They have nothing to lose by being that way because so many people fall for their pitch. That's why so many people refuse to go to dealer until they make some kind of deal online. My problem is I have a trade-in. I feel if I finally get the price I want, they will lowball my trade.