Get out of New Car Sales and get into Used Car Sales.
Forget learning about the Vehicle.
It's got Wheels, Doors, Roof, and a Windshield.
Learn How To Sell.
You doing this make Money or Friends?
If Friends, join the Clergy.
This Path you are attempting will lead to Starvation or Dismissal for not breaking Guarantee.
You pay Yourself.
If you do not sell enough, to pay yourself, the dealer will fire you because he sure as heck is not going to pay you to NOT sell Cars.
Always ask for the Sale.
What are they going to do? Say No. You don;t have their money anyway.
Cant walk up and take a strangers money,
you got to ask them, so ask them, dammit.
Be Polite, to the extreme.
Pay attention to the Woman.
listen to what she says and respond to it, to her complete satisfaction.
If you do Close the Deal, on the Spot, she will have a say in it. If you close the deal tomorrow, she will have an even bigger say in it.
Sell the car, TODAY.
Never count on the Be Back Bus.
They might Be Back, someday, but only after they have shopped all your profit away.
Be Honest
BE Polite
Be Helpful
Be Considerate
Pay attention to Personal Grooming.
How Fat, Ugly, Short, Tall, Handsome really has little to do with it beyond the first Hello.
Never be afraid to ask for more, you might get it
NEVER stop anyone from giving you money.
If they want to give you money, take it, graciously.
There is no better "Bird Dog" than someone who has purchased from you.
NEVER let a customer bring his car into the Service Dept. for routine maintenance or Warranty Work.
You go get the car and take it back, once done. TO HIS PLACE OF EMPLOYMENT.
Every single one of his CO-workers is going to wonder who you are, then be envious no one has ever done that, for them.
Those are your most desirable Customer.
They walk in the door trusting you will treat them Right. Do so.
Make money, of course, but treat them fairly.
Save them hours off the 3 Ring Circus.
One Price Shopping, No Dicker Sticker, etc work because Most Folks do NOT want to be forced into the whole how much can I get from you routine.
They wanted to be treated Fairly, with Integrity and are more than willing to pay for such.
They guy who is only concerned for Price, who spends days, weeks , months getting every last penny discounted off the Selling Price will be the biggest pain in your **** for All Eternity.
Like a Bi-Polar, Homicidal Raging Beautiful WOman, it just ain't worth, it,. no matter how good it looks.
Walk Away, Grass Hopper, Walk Away.
Let the New Guy have that Customer and you go sell 4 cars while he screws with that guy....for the Minimum Commision
Learn how much is every on Used Car, Exactly.
Get to be friends with your Manager, most of them are weak, lazy or vain and easily manipulated.
If they weren't, they would still be in sales making money instead of trading away hours of their Life for a steady Paycheck.
Who do you think is easier to manipulate, some Coustomer you just met or your Boss who have gotten to know.
Know the profit margins and work the Boss once you have daylight and cannot get the Customer to raise his Numbers any higher.
you can replace the car, you cannot replace the customer.
Sold Cars do not matter.
DELIVERED cars are all that pays you.
Do not bother with any Clergy, Ever.
Pawn them off on others.
They all have bad credit, cannot get financed and lie to your face.
Never ignore a Farmer or Asian.
They both have cash.
Take your F&I guy out to lunch and laugh at his jokes.
You can sell 100 cars a day but unless they have cash, you need the F&I guy.
Always work payment, never selling price.
Break down any difference into the Realm of the Ridiculous.
$100 a month difference n payments?
That's a Soda a day. You going to lose out on this car for a soda pop a day?
A SODA?
Don't waste time with the pencil pushing, slide rule using, Retarded Nerd.
Be polite but simply tell him that is not going to work, you do not want to waste his time
and you sure as hell do not want to waste yours. Regardless of what he may Heard, Read, Googled or came to him in a Dream.
You'll be surprised what you can say, when you do it with Kindness and a Smile.
EVERYONE HAS A PINCH OF SELF DOUBT
For most, it's far more than a Pinch.
I don;t care who, they have never bought as many cars as the successful Salesman has sold.
The Salesman knows More and knows how it is done, better. And the other guy knows it.
That's what scares him so much.
Always pay yourself, FIRST.
Everyone else gets paid, after you pay yourself.
Put your paycheck into one account.
Draw a smaller, set amount out, every payday, and place it into another account.
Start off with whatever you made at your old job.
That should be enough to cover your current Debt.
The 2nd account is your pay the bills and live account.
Once you start making more money, resist the temptation to spend it.
Keep it in the first account.
Save it for the Slow Times because they are coming.
After a eyar or so, then you can re-evaluate and see ab out giving yourself a slight Raise.
Doubtful. Once you start accumulating money, it hurts to spend it. BUt when you do spend it, spend it ONCE. Buy QUality. Don;t be a tightass who ends up spending it 10 times over in junk.
Never EVER sell to your friends or family.
When you start out, all you do is allow your Boss to **** them.
When you know what you are doing, you give it away. then once it breaks , they expect you to fix it.
Tell them Dealership Rules, whatever.
Just don;t do it...unless you got enough money to pay for all their repairs for Eternity.
Pay attention to the average of the folks who also do what you do.
Pay attention to how long they have been working AT THAT DEALERSHIP.
You will figure out the WHY eventually.
Don't get smart ass with Old Used Car Guys.
Learn, Let them pick on you, get them to like you.
they forgot far more than you will know.
Good one does nothing but ferry cars all day.
Most of his sales come in to the dealership, only for delivery.
Never forget you are at that place to earn Money.
Not make friends, not sit around an BS, Text or play with your phone but to make money.
Make it then go home and do all that other stuff.
When you are at work, you are At Work. Make Money.
if you not making money, then leave.
Get your head right, then come back and Make Some Damn Money.
Work is not supposed to be Fun, Easy or Enjoyable.
It's called Work, for a reason.
Even if you love your Work, it is still Work, so make some damn money
