dang now you guys got me doing it, depressing.
We are in a truck pricing war, apparently Ford and Chevy didn't get the memo, lol. I mean I might buy a Ford if they were similar pricing, but when when the closest I'm gonna get it is 10 grand away from Ram, a great truck all on it's own, easy choice? I bought 3 modern chevy's one was a legal lemon and all 3 had moldy air conditioners. I wouldn't buy a chevy for free. This spells it out...
stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May.
Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500.
Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say.
All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown.
A supplier fire that temporarily shut down production of the F-150 last month “changed the game,” said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said.
The supply halt nudged Ford’s crosstown rivals “to ratchet up incentives on the current models to go after weakness at Ford,” he said.
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Deals advertised on the companies’ official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story.
Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models.
But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4.
The price cuts are even steeper at a number of GM and Fiat Chrysler dealers.
Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker. Gurnee Chrysler Dodge Ram Jeep outside Chicago is marking down the 2018 Ram 1500 Harvest Crew Cab 4x4 by up to $16,000.