kurek
Senior Member
- Joined
- Aug 7, 2019
- Posts
- 2,498
- Reaction score
- 3,440
- Location
- Northwest
- Ram Year
- 2015
- Engine
- Hemi 5.7
The website configurator will only show you the volume production colors. You can still order low volume colors, but they require you to custom order the truck which means you pay full retail and wait a couple months for them to slot your truck into the production schedule. They have to wait not only for all the stars to align on your production class but also for enough other trucks to be ordered - either by individuals or by fleet buyers - to make it worth changing the paint line over. They're not going to paint just one blue truck in the middle of painting a thousand boring grey and white ones.
The low volume colors available for 2021 are:
The majority of people shopping for trucks want to just buy something "today" not 3 months from now, and dealers just want to move volume so you end up with the equivalent of elevator music on the dealership lots and in everybody's driveway. Nobody actually likes elevator music but everyone will tolerate it. The same is true for grey/silver/beige/whatever trucks.. one out of ten buyers might sort of want a fun color but ten out of ten buyers can be talked into a grey one if the right deal is offered.
The low volume colors available for 2021 are:
- Black Clear Coat (PX8)
- Case IH Red Clear Coat (P61)
- Construction Yellow Clear Coat (P71)
- Detonator Yellow Clear Coat (PYB)
- Light Green Clear Coat (PGC)
- Midnight Blue Clear Coat (PB8)
- National Safety Yellow Exterior Paint (P74)
- New Holland Blue Clear Coat (P72)
- Omaha Orange Clear Coat (PL4)
- School Bus Yellow Clear Coat (PL1)
- Timberline Green Pearl Coat (PGW)
- Utility Orange Clear Coat (P83)
- Yellow Exterior Paint (P63)
The majority of people shopping for trucks want to just buy something "today" not 3 months from now, and dealers just want to move volume so you end up with the equivalent of elevator music on the dealership lots and in everybody's driveway. Nobody actually likes elevator music but everyone will tolerate it. The same is true for grey/silver/beige/whatever trucks.. one out of ten buyers might sort of want a fun color but ten out of ten buyers can be talked into a grey one if the right deal is offered.