That's actually a vinyl wrap. I did a search for the company name watermarked on that picture, looks like some place over in England that does all sorts of vehicle wraps. That could be another cost effective way of testing out the color scheme for your truck. I've got a red QC and have been thinking about changing it up some, especially now that I have the sport from bumper on my truck without paint yet. The grill, front bumper cover and headlights are all black on my truck now and I kinda dig it. Looking at the pic you posted, I'm now thinking about black for the roof, hood and grill and all red for the bumper.