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I am having same issue with my 2021 Ram Limited. Dealer will not cover it. Had to buy a Dash Pad it just is not the same. Replacement dash part is on a 18 month backorder.
I did, not the same. Dash pad on a 4 year old very expensive truck. Is this only occuring on Ram Limited editions? Mine is a 2021.
It can occur on any vehicle with a leather covered dash. 5th gen Ram 1500’s seem especially susceptible to this. Only the upper trim level 5th gens come with the leather covered dash…Limited, Longhorn, Tungsten, and I believe TRX.
I don’t disagree with you. Unfortunately, from Stellantis’ point of view it’s cheaper for them to repair the ones that happen under warranty than to find and fix the root cause of the issues. This seems to be the approach all automakers take. So, unless they’re forced to for safety reasons, you’ll see this approach with pretty much any brand vehicle.
The number of people who leave one brand for another because they had a bad experience isn't going to affect a car maker's bottom line enough to matter to them. Otherwise they would do something about retaining them. Individual dealerships care more about customer retention, especially in smaller markets. Ram won't miss you if you switch to another brand.
moparinsiders.com
Disagree about what? I never said it doesn't have a cost for them. I said they don't seem to be concerned about that cost enough to do something about it. See the difference?I disagree. Are you going to pretend Stellantis management isn't short sighted AF with expenditures? Stellantis starved the US market on everything from R&D to marketing for short term profit. The fact they don't spend a dime up front to make a dollar on the backend isn't proof they shouldn't.
Customer satisfaction scores are directly linked to profitability, not just in the automotive industry, but let's stick with that for now:
Stellantis Struggles To Connect With Customers - MoparInsiders
Explore why Stellantis struggles to connect with customers as survey results reveal poor satisfaction across its brands.
Take a look at the top 4 automakers for Customer Satisfaction scores from ACSI vs the bottom 4(Stellantis brands) and then take a look at sales trends. Ram and Jeep lost market share at an accelerating rate for the past 3 years, as well as selling fewer overall vehicles. Dodge and Chrysler are so dead as to not matter. Meanwhile, the top 4 all increased sales, increased market share year over year, or both.
Customer acquisition and retention costs are huge for automakers. They'll throw thousands of dollars into conquest and loyalty rebates, marketing (unless you're Stellantis), customer retention offices (Ram cares...useless).
I'm glad to hear that but I'm curious why you quoted me in your post. I said it can occur not that it will or always occurs. For the record, the dash in our 2020 Limited is also in perfect condition. Many of the people who have had this issue claim that they also were just as diligent as you are with their leather dash. Parking in the garage and/or always using a sun shade. Applying leather conditioners. But still had the issue. Personally, I think it's more of a luck of the draw thing, as some of the pics I've seen show that it looks like they didn't apply enough adhesive when the leather was applied to the dash. In other words quality control is probably lacking at the factory. We haven't been nearly as diligent as you in taking care of the dash. Although we do always use a sun shade. Now that the truck is in Florida full time it's probably more likely to happen if it's the sun which causes it.
Haha! Aren't we all getting old.
