The last two sets on tires I bought for the rav 4 where michelins, now I will never buy them again, was that the intended goal of these people? I had defenders two times ago and was blown away with these crossclimate tires I have on there now. They are amazing no doubt, but I rolled a truck because of recapped tires back in the day and there isnt a chance in hell I am paying for recycled parts in my tires. The ram gets bfg's, I will have to find a new tire for the wife's car. I could care less about any testing they do, the fact is it is recycled parts in tires. There is some really really dumb stuff going on in America right now, people running these companies are children, kids throwing tantrums or something and tanking companies with just dumb decision making. Tires are a pretty important feature to making it safely to a destination, do they think I care more about wokeism then making it somewhere safely?
To be fair I post what michelin says...
Michelin says its goal of "achieving 40% sustainable materials (of renewable or recycled origin) by 2030 and 100% by 2050" is one step closer to reality. The French tire giant has successfully tested a plastic recycling technology by French biochemistry company Carbios that can be used in tire production.
Carbios’ enzymatic recycling process for polyethylene terephthalate (more commonly known as PET) plastic waste relies on an enzyme that is capable of depolymerizing plastic. PET is the type of plastic used to make bottles, polyester clothing and even some types of carpets. It's commonly recycled (including into fleece jackets), but is also one major source of plastic waste. According to Michelin, conventional recycling practices do not result in a product suitable for use in tires, but the enzymatic process' resulting "high tenacity polyester is particularly suitable for tires, due to its breakage resistance, toughness, and thermal stability."
“These high-tech reinforcements have demonstrated their ability to provide performance identical to those from the oil industry," said Nicolas Seeboth, director of polymer research at Michelin, in a statement.
However, my opinion is once you denature things such as polymers, they never will be that strong again. I could care less what their PR department says, it is an unknown and I simply don't care, their goals are stupid and mean not a dam thing to me. I hope I can find something similar to crossclimate's that have new polymers not recycled. I hate to burst their bubble, but recycled plastics will only exist as long as plastics are being made. Like duh, the supply will generally run out at the same time. There is no massive storage lands being used for plastics, they are in the landfill or recycled that it is. So the goal imo is very mis guided. Find something sustainable and strong, plant a couple more forests of rubber trees? Find new ways to make plastic, yes that exists. But reuse denatured plastic to make 40% of your manufacturing? In order to make a difference with recycling, you would have to have massive lands storing it, but that isnt happening. Even CA is dumping most of it's recycling, back in the landfills, lol. Call me crazy I want the main goal of my tire company to be safety, not recycling. Find other uses for plastic other then tires imo. Two opinions, there's and mine, too bad they really had good tires.
Funny, their "goal" 100% recycled by 2050, oh man this is more dumb ish we have to listen to.