Factory Markings

[Dragonhart]

I noticed on my 2016 RAM Limited the factory wheels that they are still marked with Chrysler part numbers. So did RAM really separate for Chrysler?

 

[superjoe83]

Chrysler is still the parent company, I'm pretty sure that ive seen some Chrysler "star" markings on my '18 Ram

 

[88ROOK]

I noticed on my 2016 RAM Limited the factory wheels that they are still marked with Chrysler part numbers. So did RAM really separate for Chrysler?

View attachment 194575

Ram is just a brand, FCA = Fiat-Chrysler is the whole company

 

[stimpy433]

FCA = Fiat Chrysler Automobile, so yes Ram is still part of Chrysler. Ram, is just it’s own brand now, and not just a truck model for Dodge anymore...

 

[Docwagon1776]

RAM was a way for dealerships, domestic and abroad, to sell trucks without having to carry Dodge cars. It was never about being an independent entity. The marketing spin was it was about branding with Dodge being performance cars and Rams as "working" trucks. Sounds better than "Dodge cars aren't selling but trucks are and it's tough to convince dealerships to carry the cars" which was the case back in the late 2000's when the split started. It's always stayed under the FCA umbrella, as several posters have mentioned.

 

[JayLeonard]

Plus it costs $$ to change all the tooling. Even a simple laser marking costs $$ with drawing changes and admin costs.
Not worth it.

 

[crash68]

Plus it costs $$ to change all the tooling. Even a simple laser marking costs $$ with drawing changes and admin costs.
Not worth it.

If you only knew the stupid amount of money that auto manufacturers waste on some of the most trivially things. They change part numbers for firmware upgrades within components all requiring similar cost changes all the time.

A lot of times you will only find markings like the Chrysler symbol only on factory installed parts. The OEM replacement won't have those same markings.

 

[JayLeonard]

If you only knew the stupid amount of money that auto manufacturers waste on some of the most trivially things. They change part numbers for firmware upgrades within components all requiring similar cost changes all the time.

A lot of times you will only find markings like the Chrysler symbol only on factory installed parts. The OEM replacement won't have those same markings.

I DO know. I worked as an manufacturing and design engineer for 35 years for the company that makes steering intermediate shafts for these trucks. It's ridiculous sometimes (ok many times LOL).