40 weight versus 30 weight in the cold...
The 0 winter rating with 40 weight oil is very misleading. It only means they have done all they can to make that 40 weight flow better when cold, it doesn't mean it will flow better cold then 5w30, in fact it wont, it wont at all. If they had a 0w40 in this chart it would be similar to 5w40 as the 0w30 and 5w30 are close.
0w40 has nothing in common with 0w20 oil for cold viscosity.
-20 c = - 4 Fahrenheit.
-15c = 5
-10c = 14 Fahrenheit.
0 c = 32 F
When you look at the -20 there is infitecimial difference between the 5w and 0w which could be brand related.