Supply and Demand.
Selling a late model Power Wagon in Houston where the customer's demand for a 4x4 is a miniscule 12% isn't going to get the same price as in Denver where its 72%. I wouldn't be surprised if you got a $5 to $10K higher offer from CarMax up in Colorado.
April 1, 2019.
https://www.autoremarketing.com/tre...es-cities-where-4wd-awd-vehicles-most-popular
Popularity of 4WD/AWD by state, as provided by CarMax:
Most popular:
1. Colorado: 72.64 percent of total state sales
2. New Hampshire: 63.58 percent of total state sales
3. Maine: 59.25 percent
4. Massachusetts: 55.19 percent
5. Connecticut: 53.86 percent
Least popular:
1. Florida: 12.73 percent
2. Arizona: 14.07 percent
3. Louisiana: 14.18 percent
4. Texas: 14.69 percent
5. Mississippi: 15.30 percent
Popularity of 4WD/AWD by city
Most popular
1. Denver 72.23 percent
2. Colorado Springs 68.10 percent
3. Manchester, N.H. 62.04 percent
4. Portland, Maine 58.17 percent
5. Boston 56.82 percent
Least popular:
1. Miami: 10.68 percent
2. Lafayette, La. 10.84 percent
3. Orlando, Fla. 12.04 percent
4. Tampa 12.28 percent
5. Ft. Myers, Fla. 12.33 percent
6. Houston 12.43 percent