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Here is a photo of the new 2021 Ford F-150, look at the more rounded front and grill
similar to the Ram.
The large Ram sales are hurting Ford and GM. So what do you do, copy.....it seems.View attachment 213263
As you can see, I am a newbie here, long time GM owner, both new Chev. and GMC pickups since
1991.
I just got my first Ram in Feb. when my GM dealer did not want to trade, was off in price. I went up the road and traded for a Ram, I have been well pleased for my first 5,000 miles.
I am a cash type buyer, no fooling around.
Ford spent a boatload of money in tooling for the aluminum body. So, it doesn't surprise me the door and bed carried over for the most part.The grill and headlights are new everything else looks the same. The interior is a step up but not up to Ram level.
I'm a Ford guy, and first time ram owner.
Here's my take on the 2021 f150:
They didn't change the body enough, they threw bells and whistles at it, and now the base price is 30k. This might end up being a very good truck, and will likely be very popular as yearly sales always prove.....but.....they didn't do enough, and they're going to lose market share.
Reminds me of the restaurant biz. They're always looking for bells and whistles and never focus on absolutely nailing the basics.
All the brands are guilty of it.
I think you nailed it. If you focus on the upgrades and top line trim levels while ignoring the basic staples of the product, you’ve failed.
The average truck buyer is looking for a truck, not a Cadillac with a bed. Now wanting just over $30k for a base model is ridiculous if not insulting.
There's a reason. Dealers order what sells and not what sits.